See real ROAS — platform-reported ROAS minus the lies.
Every ad platform claims credit for every sale. Platform ROAS is 30–50% overstated. Fairview shows real blended ROAS after dedup, COGS, and fulfilment — the number that actually matters.
30–50%
platform overstatement typical
2x
gap between platform and real
Daily
real ROAS refresh
From stack to decision in minutes, not months.
Step 01
Connect ad platforms + revenue
Google, Meta, TikTok + Shopify or Stripe.
Step 02
Attribution de-duplicated
Last-click dedup across platforms.
Step 03
COGS and fulfilment layered in
From accounting; ROAS becomes margin ROAS.
Step 04
Real ROAS by campaign
Blended margin ROAS by campaign, ad group, and channel.
What this looks like in real operating life.
Example
Meta platform ROAS: 4.2x. Fairview real ROAS: 1.9x. Decision: pause prospecting budget.
Budget reallocation
Teams typically move 15–30% of budget after real ROAS view is live.
Margin recovery
3–8 points of blended margin within 90 days.
Native integrations for this use case.
Advertising
- Google Ads
- Meta Ads
- TikTok Ads (planned)
Revenue
- Shopify
- Stripe
Accounting
- QuickBooks
- Xero
Fairview product pieces behind this use case.
FAQ
Specific to True ROAS.
How does Fairview dedup attribution?
Last-click dedup across platforms combined with revenue timestamps. Conservative by design.
Does Fairview replace Triple Whale?
For operating-level ROAS, yes. For creative attribution depth, Triple Whale is stronger in that niche.
Can I see real ROAS by creative?
Campaign and ad group level live. Creative-level on roadmap.
What data do I need?
One ad platform + Shopify or Stripe.
What does it cost?
Starts at $149/mo. 14-day free trial, no credit card.
Other Fairview use cases.
Stop reporting. Start deciding.
10 minutes to connect. True ROAS live by the end of the meeting.