One operating view for SaaS subscriptions + product revenue.
You sell SaaS and you sell product. Your data lives in Stripe, Shopify, HubSpot, and QuickBooks. Fairview ties subscription MRR + physical product margin + blended acquisition — in one view.
Blended Revenue (30d)
$428K
▲ 14.2%
SaaS MRR share
62%
▲ 2 pts
Blended Margin
48.4%
▲ 1.2 pts
Cross-stream Customers
18%
2.1x LTV
Why the existing stack doesn't deliver operating clarity.
Pain 01
Two revenue models, two dashboards
SaaS MRR sits in Stripe. Product revenue sits in Shopify. Blended operating health never shows in one place.
Pain 02
Attribution crosses product types
A Meta ad drives SaaS signup and a product purchase. Attributing both and de-duplicating is a BI project.
Pain 03
CAC payback is mixed-model
Payback on a SaaS subscription vs. a product purchase is different math. Blended payback never surfaces.
Pain 04
Pricing and packaging decisions cross revenue streams
Bundles, upgrades, attach rates — all require reconciled data no single tool ships.
The operating metrics Hybrid SaaS + Commerce operators actually need.
Blended Revenue by Stream
SaaS MRR + product revenue + services revenue — in one operating view.
Contribution Margin by Stream
SaaS margin (high) vs. product margin (lower) weighted into blended margin.
Cross-Stream Attribution
Which channels acquire SaaS subscribers, product buyers, or both — and which produce the highest LTV.
Cohort LTV by Stream
SaaS-first vs. product-first customers and their 12-month LTV.
Native OAuth integrations for Hybrid SaaS + Commerce operators.
Revenue
- Stripe
E-commerce
- Shopify
CRM
- HubSpot
- Salesforce
- Pipedrive
Advertising
- Google Ads
- Meta Ads
Accounting
- QuickBooks
- Xero
FAQ
Specific to Hybrid SaaS + Commerce.
Can Fairview handle multiple revenue streams?
Yes — SaaS subscriptions, physical product, and services can all feed one blended view.
How does attribution work across streams?
Fairview unifies customer records across Stripe and Shopify to track cross-stream LTV and attribution.
Does Fairview show the operating view for each stream separately?
Yes — each stream can be viewed in isolation or blended.
What's the setup time?
Under 15 minutes to connect Stripe, Shopify, and your CRM. First blended view live within an hour.
What does it cost?
Starts at $149/mo. 14-day free trial, no credit card.
Fairview for other operating teams.
Start acting on this week.
10 minutes to connect. No SQL. Automatic dashboard. Weekly operating report every Monday.