Stop paying for ads that lose money.
Every ad platform reports its own ROAS. Blended margin tells the truth. Fairview flags campaigns bleeding contribution margin — so budget moves to what actually profits.
- Blended ROAS across Google, Meta, TikTok — de-duplicated
- Contribution margin by campaign, ad group, channel
- Alerts when campaigns drop below target margin
- Weekly reallocation recommendations with estimated impact
Platform ROAS
4.2x
Meta reports
Blended margin ROAS
1.9x
Real number
Budget to reallocate
$18K
at-risk spend
Est. margin recovery
+4 pts
90-day projection
Connects with
One connection. A whole operating platform.
Ad Spend Optimizer isn't a standalone tool — it\'s one view inside Fairview\'s operating intelligence platform.
FAQ
How is blended margin calculated?
Revenue attributed to campaign (de-duplicated across platforms) minus COGS minus fulfilment minus campaign spend.
Does Fairview auto-pause ad campaigns?
No. Fairview is read-only. It surfaces recommendations; you act in the ad platform.
How often do recommendations refresh?
Daily. The Weekly Operating Report consolidates the week's reallocation moves.
What's the minimum data I need?
One ad platform plus Shopify or Stripe.
Start using Ad Spend Optimizer in 10 minutes.
OAuth-connected. Read-only. No engineering required.