Product

Ad Spend Optimizer

Spend where the profit is.

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Overview

What Ad Spend Optimizer does and why it matters

Allocates ad budget to the channels and campaigns that generate actual profit — not just revenue or ROAS. By connecting ad spend data from Google Ads and Meta Ads with contribution margin data from Fairview, the Ad Spend Optimizer shows you where to increase spend and where to cut.

Most operators spend hours each week collecting data from disconnected tools, building ad-hoc spreadsheets, and trying to reconcile conflicting numbers. Ad Spend Optimizer eliminates that loop by pulling live data from your connected sources and surfacing the insights that drive decisions.

Whether you are a COO managing cross-functional operations, a founder wearing multiple hats, or a revenue leader tracking pipeline health, Ad Spend Optimizer gives you one place to see what is making money, what is leaking margin, and what to do next.

What it does

Allocates ad budget to the channels and campaigns that generate actual profit — not just revenue or ROAS. By connecting ad spend data from Google Ads and Meta Ads with contribution margin data from Fairview, the Ad Spend Optimizer shows you where to increase spend and where to cut.

01

Allocate ad budget based on contribution margin, not just platform ROAS

02

Identify campaigns that generate revenue but destroy profit after all costs

03

Get recommendations on where to increase spend and where to cut

04

Compare channel-level profitability side by side across Google Ads and Meta Ads

How it compares

Why operators choose this over alternatives

vs

Spreadsheets

Their approach

Manual data collection, stale by the time you finish

Fairview

Live data from every connected source, always current

vs

BI tools

Their approach

Powerful but require analysts, SQL, and weeks of setup

Fairview

Pre-built operating intelligence, ready in minutes

vs

Manual process

Their approach

Cobbling together updates from Slack, email, and meetings

Fairview

One unified view with next-best-action recommendations

How it works

Three steps to clarity

01

Connect

Link your ad platforms (Google Ads, Meta Ads), revenue source (Shopify, Stripe), and cost source (QuickBooks, Xero).

02

Model

Fairview calculates contribution margin per ad dollar spent — by channel, campaign, and ad set — to identify where your ad spend generates actual profit.

03

Surface

See a profitability-ranked view of all campaigns. Get specific recommendations: which campaigns to scale, which to pause, and where to reallocate budget.

Who it's for

Built for operators

Growth Marketers

Stop optimizing for ROAS in the ad platform. Optimize for contribution margin using real cost data from your accounting tool.

D2C Brand Operators

Know exactly which campaigns are making money and which are losing it. Reallocate budget to the campaigns that drive profit, not just revenue.

Ecommerce Founders

Make ad spend decisions with confidence. Fairview shows you the campaigns worth scaling and the ones worth cutting — with real margin data behind the recommendation.

Pricing

Included in all plans

Ad Spend Optimizer is available on all plans. All plans include a 14-day free trial with no credit card required.

Starter

$149/mo

Growth

$349/mo

Scale

$699/mo

See full pricing details

Explore more

Related features

Blended ROAS Dashboard Contribution Margin Tracker Margin Intelligence

FAQ

Frequently asked questions

Google Ads optimizes for conversions and revenue using its own attribution model. Fairview optimizes for contribution margin — actual profit after COGS, shipping, and all variable costs — using data from your accounting tool, not the ad platform.
At least one ad platform (Google Ads or Meta Ads), one revenue source (Shopify or Stripe), and one cost source (QuickBooks or Xero) for full contribution margin-based optimization.
No. Fairview recommends budget allocation changes. You make the final decision and adjust spend in your ad platform. Fairview provides the intelligence; you control the execution.
Fairview shows profitability at the channel, campaign, and ad set level. Keyword-level data is available for Google Ads campaigns that have conversion tracking configured.
Recommendations update with your data refresh cadence — daily on Starter and Growth plans, real-time on Scale.

Ready to see your data clearly?

Stop reporting on last week.
Start acting on this week.

10 minutes to connect. No SQL. No engineering team. Your first dashboard is built automatically.

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