Postscript integration
Connect Postscript to Fairview for SMS marketing attribution, list growth tracking, and SMS-driven revenue analysis. SMS is the highest-margin DTC marketing channel in 2026 — Fairview gives you the operating visibility to optimize it.
What Fairview reads from Postscript
Read-only. Nothing is ever written back to your Postscript account.
- SMS campaign performance and clickthroughs
- List growth, opt-ins, and opt-outs
- Attributed revenue per campaign
- Automation and flow performance (welcome, abandon, post-purchase)
- Segment performance and audience-level metrics
- Compliance metrics (TCPA opt-in quality)
What Postscript + Fairview ships
SMS in your blended ROAS
Postscript revenue attributed alongside Meta, Google, TikTok, and Klaviyo in the unified DTC operating dashboard.
True contribution margin from SMS
Calculates SMS true ROAS by subtracting message costs, COGS, fulfilment, and returns — not just the Postscript-reported revenue.
List quality metrics
TCPA opt-in quality scoring helps you avoid compliance risk and predict deliverability decay.
Automation playbook performance
Welcome series, abandon cart, and post-purchase flow performance ranked by net revenue contribution.
Related topic hub
Operators using Postscript typically build out their D2C Metrics stack.
Frequently asked
When will the Postscript integration launch?
Planned for Q3 2026. Postscript is the leading SMS marketing platform for Shopify DTC brands and the most-requested marketing integration after Klaviyo.
Does Postscript count toward MER or stay separate?
Both views. Fairview shows SMS-specific ROAS for channel optimization, and aggregates it into the MER (Media Efficiency Ratio) blended view for portfolio-level allocation decisions.
How does this differ from Postscript Analytics?
Postscript Analytics shows you Postscript metrics. Fairview unifies Postscript with ad spend, COGS, returns, and full ecommerce data — producing the true contribution margin for SMS.
Does it work with Attentive too?
Attentive integration is on the same roadmap (Q4 2026). Most DTC brands use one SMS platform but multi-platform accounts will be supported.
Operators usually connect these too
Want Postscript in Fairview?
Join the waitlist — we ship integration priority based on customer demand.
Sources & references
For broader context on Postscript in the operator toolkit, see our D2C Metrics hub and sources below.
- 1 DTC State of the Industry 2025 — Common Thread Collective, 2025. View source .
- 2 Shopify Plus DTC Benchmarks 2025 — Shopify, 2025. View source .
- 3 Klaviyo Ecommerce Benchmarks — Klaviyo, 2025. View source .
- 4 Northbeam DTC Marketing Report — Northbeam, 2025. View source .
Fairview cites primary sources only — government data, academic research, industry benchmarks from named publishers, and official vendor documentation. See our editorial standards.