See contribution margin by SKU — not just revenue.
Your top SKUs by revenue are easy to find. Your top SKUs by contribution margin — after ads, fulfilment, and COGS — require joining four tools. Fairview does it daily.
Daily
SKU margin refresh
4+
cost layers reconciled per SKU
Alerts
on margin anomalies
From stack to decision in minutes, not months.
Step 01
Connect Shopify + QuickBooks/Xero
SKU revenue + SKU cost.
Step 02
Fulfilment + ads allocated
Per-order fulfilment cost; ad spend attributed to SKUs.
Step 03
Contribution margin per SKU
Revenue minus all costs — ranked and refreshed nightly.
Step 04
Anomaly alerts
SKUs dropping below target margin surface in Weekly Operating Report.
What this looks like in real operating life.
Example
Top SKU by revenue: Cotton Tee ($38K). Top SKU by margin: Bundle-3pk (48%). Decision: promote Bundle-3pk harder.
Hidden losers
Teams typically find 3–8 SKUs losing money after switching from revenue to margin ranking.
Outcome
Margin recovery of 3–8 blended points within 90 days of discontinuing or re-pricing negative-margin SKUs.
Native integrations for this use case.
E-commerce
- Shopify
- WooCommerce (planned)
Advertising
- Google Ads
- Meta Ads
Accounting
- QuickBooks
- Xero
Fairview product pieces behind this use case.
FAQ
Specific to SKU Profitability.
How is SKU margin calculated?
SKU revenue minus SKU COGS minus allocated fulfilment minus attributed ad spend.
What if I don't have SKU-level COGS?
Fairview supports category-level cost mapping as a fallback. SKU-level is recommended for true margin.
Does this handle bundles and variants?
Yes — bundles and variants are supported with configurable mapping.
Can Fairview flag margin anomalies?
Yes — anomaly detection runs daily on SKU margin.
What does it cost?
Starts at $149/mo. 14-day free trial, no credit card.
Other Fairview use cases.
Stop reporting. Start deciding.
10 minutes to connect. SKU Profitability live by the end of the meeting.