Product

Margin Intelligence

See profit, not just revenue.

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Overview

What Margin Intelligence does and why it matters

Breaks revenue down into actual profitability. Fairview calculates contribution margin by channel, campaign, product line, and customer segment by pulling revenue data from Stripe or Shopify and cost data from QuickBooks or Xero, then applying attribution logic to allocate ad spend to revenue by channel.

Most operators spend hours each week collecting data from disconnected tools, building ad-hoc spreadsheets, and trying to reconcile conflicting numbers. Margin Intelligence eliminates that loop by pulling live data from your connected sources and surfacing the insights that drive decisions.

Whether you are a COO managing cross-functional operations, a founder wearing multiple hats, or a revenue leader tracking pipeline health, Margin Intelligence gives you one place to see what is making money, what is leaking margin, and what to do next.

What it does

Breaks revenue down into actual profitability. Fairview calculates contribution margin by channel, campaign, product line, and customer segment by pulling revenue data from Stripe or Shopify and cost data from QuickBooks or Xero, then applying attribution logic to allocate ad spend to revenue by channel.

01

Companies recover an average of 23% of leaking margin in the first 90 days

02

Shows profit per campaign, per channel, per SKU — not just total revenue

03

Allocates ad spend to revenue by channel using attribution logic

04

Identifies which products and channels are actually profitable after all costs

How it compares

Why operators choose this over alternatives

vs

Spreadsheets

Their approach

Manual data collection, stale by the time you finish

Fairview

Live data from every connected source, always current

vs

BI tools

Their approach

Powerful but require analysts, SQL, and weeks of setup

Fairview

Pre-built operating intelligence, ready in minutes

vs

Manual process

Their approach

Cobbling together updates from Slack, email, and meetings

Fairview

One unified view with next-best-action recommendations

How it works

Three steps to clarity

01

Connect

Link your revenue source (Stripe, Shopify) and your cost source (QuickBooks, Xero). Fairview pulls both sides of the margin equation.

02

Model

Fairview applies attribution logic to allocate ad spend to revenue and calculates contribution margin by channel, campaign, and SKU.

03

Surface

See profit by every dimension that matters. Spot the channels losing money, the SKUs dragging down margin, and the campaigns worth scaling.

Who it's for

Built for operators

COOs & Operators

Stop guessing which channels are profitable. See contribution margin by channel, campaign, and product line in one view.

Founders

Know exactly where your margin is leaking. Fairview shows you the difference between revenue growth and actual profit growth.

Finance Teams

Get cost allocation and margin calculation without manual spreadsheet work. Fairview pulls P&L data directly from your accounting tool.

Pricing

Included in all plans

Margin Intelligence is available on all plans. All plans include a 14-day free trial with no credit card required.

Starter

$149/mo

Growth

$349/mo

Scale

$699/mo

See full pricing details

Explore more

Related features

Operating Dashboard Blended ROAS Dashboard Contribution Margin Tracker SKU Profitability

FAQ

Frequently asked questions

Margin Intelligence requires a finance integration (QuickBooks, Xero, or Stripe) to calculate the cost side of margin. Without it, Fairview shows revenue and pipeline but not full margin.
Fairview pulls revenue data from your payment processor or e-commerce platform, cost data from your accounting tool, and ad spend from connected marketing platforms. It then allocates costs to revenue by channel and SKU to calculate contribution margin.
Yes. When connected to Shopify and a cost source, Fairview calculates margin at the SKU level — showing which products are making money and which are dragging down overall profitability.
Accuracy depends on data quality in your connected sources. Fairview normalizes and maps data automatically, but chart of accounts mapping and expense category tagging may require initial configuration.
Companies using Fairview discover margin leaks — unprofitable channels, negative-ROAS campaigns, high-return SKUs — and recover an average of 23% of that leaking margin within the first 90 days by reallocating spend and adjusting pricing.

Ready to see your data clearly?

Stop reporting on last week.
Start acting on this week.

10 minutes to connect. No SQL. No engineering team. Your first dashboard is built automatically.

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