Margin Intelligence · Step 02 of 07

See profit by channel. Not just revenue.

Contribution margin by channel, campaign, and SKU — calculated automatically from your connected stack. Know which revenue is worth chasing, and which is costing you money.

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No manual reconciling Works with your existing stack No credit card required
Margin Intelligence Live

Contribution Margin — April 2026

vs March 2026
ChannelRevenueMarginvs Prior
Organic Search $118K 42.1% +1.8%
Meta Ads $93K 24.3% -4.2%
Google Ads $74K 19.8% -2.1%
Direct / Email $57K 38.9% +0.6%

Fairview Recommendation

Meta Ads margin declined 4.2 pts. Consider reallocating budget toward Organic and Direct this month. Est. margin recovery: $2,400/mo.

Pulls cost + revenue data from

StripeQuickBooksXeroShopifyGoogle AdsMeta AdsHubSpotSalesforce
The margin blind spot

You know your revenue.
You don't know your profit.

Revenue is in Stripe. Costs are in QuickBooks. Ad spend is split across Google and Meta dashboards. Without connecting all three, you have no idea which channels are actually profitable.

  • Ad platforms report ROAS — not contribution margin after COGS.
  • Channel profitability requires manual exports from 3–4 tools each week.
  • Margin leaks compound for months before anyone notices.
margin-calc-april.xlsx 3 tabs · 4 sources

Stripe

Revenue: $342K

Exported Mon

Google Ads

Spend: $28K · ROAS: 2.6x

ROAS only — no COGS

Meta Ads

Spend: $41K · ROAS: 2.3x

ROAS only — no COGS

QuickBooks

COGS: =VLOOKUP…

#REF! — broken link

True contribution margin: unknown

incomplete

The fix

True contribution margin. Automatically.

Fairview connects your revenue, cost, and ad data — calculates contribution margin per channel, campaign, and SKU — and flags where margin is leaking before it compounds.

  • Profit per campaign — ad spend vs. actual revenue, after COGS
  • SKU-level profitability — which products are worth selling more of
  • Margin trend per channel — week over week, month over month
Margin Intelligence · Live
ChannelRevenueMarginΔ
Organic Search $118K 42.1% +1.8%
Meta Ads $93K 24.3% -4.2%
Google Ads $74K 19.8% -2.1%
Direct / Email $57K 38.9% +0.6%

Product / SKU margin

Pro Plan — Annual
$74K ▲ 61.2%
Growth Plan — Annual
$48K ▲ 54.8%
Starter — Monthly
$31K → 38.1%
Add-ons
$22K ▲ 71.4%
How it works

Connect. Calculate. Act.

Connect revenue + costs

STEP 01

OAuth into Stripe, QuickBooks or Xero, and your ad platforms. First source live in under 10 minutes.

  • ST Stripe Revenue + refunds
  • QU QuickBooks COGS + expenses
  • GO Google Ads Ad spend
  • ME Meta Ads Ad spend

Fairview calculates margin

STEP 02

Revenue minus COGS minus ad spend — per channel, campaign, and SKU. No SQL. No spreadsheet.

Auto-calculated

  • Channel contribution margin88%
  • SKU-level profitability76%
  • Ad ROAS vs real margin94%

Surface the leaks, act fast

STEP 03

Fairview flags channels dropping below your margin threshold and generates a specific reallocation recommendation.

Action recommended

Meta Ads margin fell below 25% threshold. Reallocate ~$8K to Organic and Direct. Est. margin recovery: $2,400/mo.

Inside Margin Intelligence

Four views. One profit picture.

Channel Margin

Organic
42.1%
Direct
38.9%
Google
19.8%
Meta
24.3%

Channel margin

Contribution margin per acquisition channel after ad spend and COGS.

Campaign Profitability

Brand SEM

38.2%

Retargeting

31.4%

Prospecting

8.9%

Campaign profitability

Real margin per campaign — not just the ROAS your ad platform reports.

SKU Margin

Pro Plan

61.2%

Growth Plan

54.8%

Starter

38.1%

Add-ons

71.4%

SKU-level profitability

Which products are worth selling more of — and which dilute your overall margin.

Margin Trend

+2.4pts

Overall margin · 8 weeks

Margin trend

Track overall and per-channel margin week-over-week to spot improvement or decay early.

Real-world scenario

Spot a margin leak before it compounds.

Without Fairview, a Meta Ads margin decline goes undetected for weeks — by the time you notice in the P&L, you've already burned $12K in low-margin spend. Fairview surfaces it the day it crosses your threshold.

See your margin live

Margin alert detected · Tuesday 09:14

  • Mon 00:01

    Data sync

    Stripe revenue, Meta Ads spend, and QuickBooks costs pulled overnight.

  • Mon 00:04

    Margin calculated

    Contribution margin computed per channel. Meta Ads: 24.3% — down 4.2pts from prior week.

  • Mon 07:00

    Report delivered

    Weekly Operating Report includes margin flag: Meta Ads below 25% threshold.

  • Mon 09:14

    Action assigned

    COO assigns Meta Ads reallocation to head of growth. Est. recovery: $2,400/mo.

The shift

Guessing at margin. → Knowing it by Monday.

Before · without Fairview

  • Ad ROAS looks fine — but real margin after COGS is underwater
  • Manual exports from Stripe, QuickBooks, and ad platforms weekly
  • Margin leaks compound for 4–6 weeks before anyone catches them
  • No visibility into which SKU or campaign is most profitable
  • Budget reallocation happens on gut feel, not data

After · with Fairview

  • Contribution margin per channel auto-calculated daily
  • SKU and campaign profitability — no manual work
  • Margin leaks surfaced the day they cross your threshold
  • Reallocation recommendations with estimated impact
  • Budget decisions backed by real profit data, not ROAS
What changes

Margin recovered. From day one.

Avg. margin recovery

23%

in first 90 days

overall margin % · 12 weeks

Typical margin leak found in ad spend reallocation within first 90 days of connecting.

Time to margin visibility

<30

minutes · from first connection

Connect StripePull QuickBooksAdd ad accountsCalculate margin

First cross-tool margin view in under 30 minutes. No data team. No engineering work.

Hours saved / week

3–5

manual reconciliation eliminated

Manual margin calc3–5h
With Fairviewautomatic

Replaces weekly manual exports and cross-tool reconciliation. Every single week.

Based on early-access operator conversations · Paraphrased · Named case studies coming soon

Questions operators ask

FAQ

Short answers. No marketing fluff.

What does "contribution margin" mean in Fairview?

Revenue minus direct costs — COGS, ad spend, fulfilment — attributed to the channel or SKU that generated it. Not gross margin from your P&L. It tells you which revenue is actually worth chasing.

Does Fairview replace my accounting tool?

No. QuickBooks or Xero remains your source of truth for costs. Fairview reads from it, combines with Stripe revenue and ad spend data, and calculates contribution margin per channel and SKU automatically.

How is this different from ad platform ROAS?

Platform ROAS only counts ad spend vs. attributed revenue. Fairview factors in COGS, fulfilment, and refunds — so you see real contribution margin, not the number the ad platform wants you to see.

Can I see margin by product line?

Yes. If your products are tracked in Shopify or via Stripe product metadata, Fairview maps contribution margin per SKU automatically. No tagging or manual setup required.

How quickly does margin data update?

Daily by default. On the Scale plan, ad spend and revenue sync in near real-time. Cost data from accounting tools updates daily, reflecting the cadence of your QuickBooks or Xero sync.

What if my ad spend and COGS are in different currencies?

Fairview normalises to your base currency using daily exchange rates. All margin calculations are presented in one currency — no manual FX reconciliation.

Operating Dashboard Pipeline Health
Know what's actually profitable.

Stop guessing at margin. See it by Monday.

Connect your stack. Let Fairview calculate true contribution margin — per channel, per SKU, per campaign. Automatically.

See your margin in Fairview Start 14-day free trial

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