Advertising integration · Meta Ads

Meta Ads spend.
See what it is actually costing you.

Connect Meta Ads in 3 minutes. Fairview pairs your Facebook and Instagram spend with real revenue and cost data — so you see contribution margin, not just the ROAS that ignores COGS.

Connect Meta Ads See it in action

OAuth 2.0 — Meta Business account Read-only — never modifies campaigns Setup in 3 minutes

Margin Intelligence · Meta Ads connected Live

ME Meta Ads FV Fairview read-only

Channel Rev Margin vs LM

Organic Search $118K 42.1% +1.8%

Meta Ads $93K 24.3% -4.2%

Google Ads $74K 19.8% -2.1%

Direct / Email $57K 38.9% +0.6%

Meta Ads: margin dropped to 24.3% (-4.2%)

Action: review Meta spend vs. COGS — below threshold.

Also connects with

Google Ads Stripe Shopify Xero QuickBooks HubSpot Salesforce Pipedrive

The transformation

From Meta dashboard to real margin with action.

Meta Ads Manager alone — ROAS only

Meta Ads Manager · All campaigns Last 30 days

Prospecting — Broad

$48K spend

ROAS: 340%

Retargeting — DPA

$28K spend

ROAS: 410%

Lookalike — 2%

$17K spend

ROAS: 290%

margin unknown

Meta ROAS does not include your COGS
Platform shows "good ROAS" — margin may be below threshold
iOS 14 attribution limits make conversion data unreliable
No visibility into how Meta spend affects total margin
Budget decisions based on incomplete data

Meta Ads + Fairview — real margin, flagged with action

Meta Ads margin · Fairview Live

Meta Ads · channel

$93K revenue · $55K spend

24.3%

vs last month

-4.2%

Action: review Meta spend — below 25% threshold

Contribution margin for Meta Ads channel — after COGS
Margin dropped 4.2% flagged — action surfaced automatically
Revenue data from Stripe/Shopify — not subject to iOS limits
Meta spend in operating dashboard next to every other channel
Budget reallocation recommendation in Weekly Operating Report

How it works

Meta Ads in. Real margin out.

Step 01

Connect Meta Business account

Authorization

Meta Business

Allow Fairview to read your ad spend data

Read campaign spend

Read CPM and impressions

Read conversions (if Pixel configured)

Connect Meta Ads →

STEP 01

OAuth in — 3 minutes

Click Connect in Settings → Integrations. Authorise with your Meta Business account via OAuth. No API keys, no engineering, no campaign changes required.

Step 02

Spend combined with revenue

Meta Ads spend $55K

Revenue (Stripe) $93K

COGS (Xero) $41K

Contribution margin = (93K - 41K - 55K) / 93K

STEP 02

Spend paired with Stripe revenue

Fairview combines Meta spend with Stripe or Shopify revenue data and Xero or QuickBooks cost data. The calculation runs automatically overnight — not from Meta attribution.

Step 03

Margin flagged with action

Meta Ads: 24.3% margin

Down 4.2% vs last month. Below 25% threshold. Action surfaced.

Next-Best Action

Review Meta spend allocation. Shift budget to Organic or Email where margin is 38-42%.

STEP 03

Margin flagged, action delivered

When Meta Ads margin drops below your threshold, Fairview surfaces the action — with estimated revenue impact — in your Weekly Operating Report every Monday.

Data flow

Read-only. Zero risk to your campaigns.

Fairview only reads from Meta Ads — it never pauses campaigns, adjusts budgets, or modifies anything in Meta Ads Manager. Your campaigns run exactly as configured.

What Fairview reads from Meta Ads

Campaign spend (by campaign and ad set)
Impressions and CPM
Link clicks
Conversions (requires Meta Pixel installation)
Ad account spend summary

Conversion data requires Meta Pixel · iOS 14+ attribution limitations apply

Channel Margin · Meta Ads data

$342K MRR · all channels

Meta: ⚠ below threshold

Organic Search

42.1%

Meta Ads

24.3%

Google Ads

19.8%

Direct / Email

38.9%

Meta Ads margin dropped 4.2% vs last month

Action: review spend allocation — shift budget to Organic (42.1% margin)

Setup

Three steps. Three minutes.

Connect Meta Business account

In Fairview, go to Settings → Integrations → Meta Ads. Authorise with your Meta Business account via OAuth. Standard access — about 3 minutes.

Personal ad accounts not supported

Pair with Stripe or Shopify

Connect Stripe or Shopify for revenue data. Fairview pairs Meta spend with revenue using UTM parameters — independent of Meta Pixel or iOS attribution.

UTM attribution: best practice for accuracy

Margin calculated overnight

Fairview calculates contribution margin for the Meta Ads channel overnight. When margin drops below your threshold, actions surface in your next Weekly Report.

First margin report: next Monday 7am

What you unlock

Four features. One Meta Ads connection.

Meta Ads Margin

24.3%

Meta Ads channel · below threshold

Margin Intelligence (Meta Ads channel) →

Contribution margin for Meta Ads — after COGS, not just platform ROAS.

Channel Comparison

4 channels

compared by real margin

Channel contribution margin →

Meta Ads margin next to every other channel — so you know exactly where to shift budget.

Next-Best Actions

Meta Ads: review spend -4.2%

Shift budget to Organic

Organic margin: 42.1% — scale

Next-Best Action Engine →

Meta budget reallocation recommendations based on real margin — delivered every Monday.

Operating Dashboard

$342K

Meta margin below threshold

Spend

$55K

Margin

24.3%

Operating Dashboard →

Meta Ads spend and margin in your operating view — next to every other channel.

Questions operators ask

FAQ

Meta Ads-specific. No fluff.

Does Fairview require Meta Pixel to connect?

No — Fairview connects to Meta Ads and pulls spend, impressions, and CPM data regardless. However, conversion data (which campaigns drove purchases) requires Meta Pixel installed on your site. Without it, Fairview pairs ad spend with revenue from Stripe or Shopify via UTM parameters.

How does iOS 14+ affect the data?

iOS 14+ attribution limitations apply across all Meta Ads data — this is a Meta platform constraint that affects everyone using Meta Ads, not specific to Fairview. Fairview surfaces the data Meta provides. For margin calculation, Fairview uses Stripe or Shopify revenue data directly, which is not subject to iOS attribution limits.

Does this integration cover Instagram ads too?

Yes. Meta Ads Manager covers both Facebook and Instagram campaigns. When you connect your Meta Business account to Fairview, spend and performance data from both Facebook and Instagram campaigns are included automatically.

Do I need a Meta Business account?

Yes. Fairview connects via Meta Business account OAuth. Personal ad accounts are not supported. If you manage ads for a client, you need access to their Meta Business account, or the client needs to grant you Business account access.

Why does Meta ROAS look fine but my margin is below threshold?

Meta ROAS is calculated as revenue attributed to ads divided by ad spend. It does not include COGS, fulfilment costs, or operating expenses. A campaign can show 350% ROAS and still deliver negative contribution margin if your COGS is high. Fairview shows you the real number by combining Meta spend with your actual cost data from Xero or QuickBooks.

Does Fairview write anything back to Meta Ads?

No. Fairview is read-only. It reads spend, impressions, CPM, and conversion data from your Meta Business account. It never pauses campaigns, adjusts budgets, or modifies any settings in Meta Ads Manager.

Integration ecosystem