See contribution margin by campaign — not just platform-reported ROAS.
Platform ROAS ignores COGS, fulfilment, and discounts. Fairview ties campaign spend to closed revenue minus real cost — giving you contribution margin by campaign, ad group, and creative.
30–50%
gap between ROAS and margin typical
2 hrs
time to first blended view
14+
native ad + revenue connectors
From stack to decision in minutes, not months.
Step 01
Connect ad platforms + revenue
Google Ads + Meta Ads + Shopify or Stripe.
Step 02
Layer in COGS and fulfilment
From QuickBooks or Xero.
Step 03
Fairview reconciles attribution
De-duplicated across platforms; tied to actual revenue.
Step 04
Campaign margin surfaces
Every campaign, ad group, and (planned) creative shown with real contribution margin.
What this looks like in real operating life.
Example
Meta "Prospecting-A" platform ROAS 3.8x. Fairview margin ROAS: 0.9x. Decision: pause.
Reallocation pattern
Teams typically move 15–30% of ad budget after 60 days of seeing blended margin.
Outcome
23% average margin recovered within 90 days across Fairview customers.
Native integrations for this use case.
Advertising
- Google Ads
- Meta Ads
- TikTok Ads (planned)
Revenue
- Shopify
- Stripe
Accounting
- QuickBooks
- Xero
Fairview product pieces behind this use case.
FAQ
Specific to Campaign Profitability.
How is campaign margin calculated?
Revenue attributed to campaign, minus COGS from accounting, minus fulfilment cost, minus campaign spend.
Does Fairview show creative-level margin?
Campaign and ad group level is live. Creative-level is on the roadmap.
Does Fairview replace MMM tools?
For operating-level campaign decisions, yes. For marketing mix modelling, dedicated tools remain stronger.
What data do I need?
One ad platform + one revenue source. Accounting added for true margin.
What does it cost?
Starts at $149/mo. 14-day free trial, no credit card.
Other Fairview use cases.
Stop reporting. Start deciding.
10 minutes to connect. Campaign Profitability live by the end of the meeting.