See subscription retention, LTV, and acquisition efficiency — in one view.
Your subscribers live in Recharge or Shopify. Your acquisition spend lives across Meta, Google, and TikTok. Fairview shows retention, LTV by cohort, and channel-level payback — so growth decisions are made on real economics.
Subscriber MRR
$248K
▲ 6.4% MoM
M6 Retention
68.2%
▲ target 65%
LTV:CAC (Meta)
2.8
▼ LTV:CAC (Google) 3.6
Cohort Churn (30d)
4.1%
▼ target 3.5%
Why the existing stack doesn't deliver operating clarity.
Pain 01
Subscription churn hides in MRR
MRR goes up month over month. Subscriber-level churn, cancellation reasons, and cohort retention are invisible without a BI build.
Pain 02
Acquisition channel decisions rely on CAC, not LTV:CAC
Channels with low CAC but poor repeat rate look profitable on day 1 — unprofitable by day 90.
Pain 03
Compliance and category restrictions add ad cost
Ad accounts get restricted. CAC rises. Without real-time channel margin, decisions wait for monthly close.
Pain 04
Product-line margin is opaque
Supplements vs. devices vs. services each have different cost structures. Blended margin hides the category dynamics.
The operating metrics Health & Wellness operators actually need.
Cohort Retention by Month
M1, M3, M6, M12 retention by acquisition channel — so you see which channels produce customers who stay.
LTV:CAC by Channel
12-month LTV divided by fully-loaded CAC — the number that actually determines channel health.
Subscription MRR Movements
New, expansion, contraction, churn — reconciled weekly, not after close.
Product-line Margin
Contribution margin by product category — supplements, devices, services, consumables.
Native OAuth integrations for Health & Wellness operators.
E-commerce
- Shopify
Subscriptions
- Recharge (planned)
Revenue
- Stripe
Advertising
- Google Ads
- Meta Ads
- TikTok Ads (planned)
Accounting
- QuickBooks
- Xero
FAQ
Specific to Health & Wellness.
Does Fairview connect to Recharge?
Recharge integration is on the roadmap. Today, subscription data flows via Stripe or Shopify.
How does cohort retention work?
Fairview groups customers by acquisition month and tracks retention at M1, M3, M6, and M12 — by channel and by product.
Can Fairview segment margin by product line?
Yes — when Shopify and QuickBooks/Xero are connected with product/category mapping.
Is this compliant with health data regulations?
Fairview reads orders and aggregate revenue, not patient health records. Standard e-commerce data flows.
What does it cost?
Starts at $149/mo. 14-day free trial, no credit card.
Fairview for other operating teams.
Start acting on this week.
10 minutes to connect. No SQL. Automatic dashboard. Weekly operating report every Monday.