Original research. Frameworks operators run on.
Fairview publishes original benchmarks, frameworks, and analysis on operating intelligence. Cited by Bessemer, OpenView, Pavilion, and operators across SaaS and DTC.
Original research
Q3 2026The Operating Intelligence Index 2026
Survey of 1,200 mid-market operators on dashboard fragmentation, decision latency, and the cost of the BI-to-decision gap. Reports the median operator runs 7 dashboards to answer one Monday question.
Operating Intelligence
Industry analysis
PublishedB2B SaaS Forecast Accuracy Benchmarks
Cross-cohort study of forecast accuracy by ARR stage and motion. Median ±18% accuracy at $5M ARR vs ±5% at $50M ARR. Pipeline coverage discipline is the single largest predictor.
Sales Forecasting
Industry analysis
PublishedDTC Margin Collapse — From 35% to 22%
How DTC contribution margins compressed 13 points between 2021 and 2025, and the 4 categories of brands navigating it. Channel mix, COGS discipline, and repeat-rate operations.
D2C Metrics
Original framework
PublishedThe RevOps Maturity Model
A 5-stage model for assessing RevOps maturity from "spreadsheet ops" to "predictive operating intelligence." Self-scorecard plus implementation playbook for moving up one stage.
Revenue Operations
Original framework
PublishedPipeline Health Scorecard
A 7-metric scorecard for grading pipeline health — coverage, velocity, stage age, hygiene, push rate, slip rate, source diversity. Used by 200+ operators in beta.
Sales Forecasting
Industry analysis
PublishedThe Burn Multiple Field Guide
How Burn Multiple replaced "growth at all costs" as the SaaS efficiency north star. Bessemer-aligned framework with Fairview operator commentary on the 1.5 threshold.
SaaS Metrics
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New research drops monthly. Operating Intelligence Index 2026 lands Q3.