See customer margin, order economics, and AR health — in one view.
Your orders live in your ERP or e-com. Your customer health lives in CRM. Your AR lives in QuickBooks or Xero. Fairview ties them together into customer-level margin, order economics, and collection risk.
Customer Margin (avg)
32.8%
▲ 1.4 pts
AR 60+ days
$128K
14.2% of AR
Top-5 Customer Concentration
38%
Watch concentration risk
At-Risk Accounts
6
$212K ARR exposure
Why the existing stack doesn't deliver operating clarity.
Pain 01
Customer margin is invisible
Revenue per wholesale customer is easy. Contribution margin after shipping, payment terms, and concessions by customer is a spreadsheet nobody maintains.
Pain 02
Order economics vary by channel
Direct wholesale orders, EDI integrations, and marketplace wholesale each carry different margin profiles.
Pain 03
AR aging hides cash risk
Revenue looks great. AR aging 60+, 90+ days ties up cash and signals collection risk.
Pain 04
Churn at the customer level is a quarterly exercise
Wholesale customers decline slowly. Engagement and order-frequency signals never surface in real time.
The operating metrics Wholesale operators actually need.
Customer Margin
Contribution margin per wholesale customer — revenue minus fulfilment, concessions, and allocated overhead.
Order Economics by Channel
Direct, EDI, and marketplace wholesale margin profiles compared.
AR Aging & Collection Risk
AR by age bucket with flagged accounts past terms — tied to customer concentration.
Customer Health & Repeat Rate
Order-frequency, volume, and engagement signals rolled into a churn-risk score.
Native OAuth integrations for Wholesale operators.
Revenue
- Stripe
E-commerce
- Shopify
- WooCommerce (planned)
CRM
- HubSpot
- Salesforce
- Pipedrive
Accounting
- QuickBooks
- Xero
FAQ
Specific to Wholesale.
Does Fairview connect to ERPs?
ERP connectors (NetSuite, SAP) are on the roadmap. Today, wholesale data flows via QuickBooks/Xero.
Can Fairview show AR aging?
Yes — via QuickBooks or Xero integration.
How does customer margin get calculated?
Revenue per customer from invoicing, minus allocated fulfilment and concession cost.
Does this work for EDI wholesale orders?
EDI orders feed through accounting. Direct EDI integration is on the roadmap.
What does it cost?
Starts at $149/mo. 14-day free trial, no credit card.
Fairview for other operating teams.
Start acting on this week.
10 minutes to connect. No SQL. Automatic dashboard. Weekly operating report every Monday.