Product

Repeat Purchase Dashboard

Track who comes back — and why.

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Overview

What Repeat Purchase Dashboard does and why it matters

Tracks customer retention and repurchase rates by cohort, acquisition channel, and product. Shows which customers are one-time buyers and which become repeat purchasers — so you can allocate acquisition budget toward channels that produce long-term customers, not just first-time orders.

Most operators spend hours each week collecting data from disconnected tools, building ad-hoc spreadsheets, and trying to reconcile conflicting numbers. Repeat Purchase Dashboard eliminates that loop by pulling live data from your connected sources and surfacing the insights that drive decisions.

Whether you are a COO managing cross-functional operations, a founder wearing multiple hats, or a revenue leader tracking pipeline health, Repeat Purchase Dashboard gives you one place to see what is making money, what is leaking margin, and what to do next.

What it does

Tracks customer retention and repurchase rates by cohort, acquisition channel, and product. Shows which customers are one-time buyers and which become repeat purchasers — so you can allocate acquisition budget toward channels that produce long-term customers, not just first-time orders.

01

See repeat purchase rate by acquisition channel and product

02

Identify which channels produce one-time buyers vs. repeat customers

03

Track retention curves by cohort over 30, 60, 90, and 180 days

04

Make acquisition and retention decisions based on repurchase data, not assumptions

How it compares

Why operators choose this over alternatives

vs

Spreadsheets

Their approach

Manual data collection, stale by the time you finish

Fairview

Live data from every connected source, always current

vs

BI tools

Their approach

Powerful but require analysts, SQL, and weeks of setup

Fairview

Pre-built operating intelligence, ready in minutes

vs

Manual process

Their approach

Cobbling together updates from Slack, email, and meetings

Fairview

One unified view with next-best-action recommendations

How it works

Three steps to clarity

01

Connect

Link Shopify or Stripe for order and customer data. Fairview tracks purchase history per customer and groups them by acquisition cohort.

02

Model

Fairview calculates repeat purchase rate, time-to-second-purchase, and retention curves by cohort and acquisition channel.

03

Surface

See which channels and products drive repeat purchases. Compare retention across cohorts. Identify the products that bring customers back.

Who it's for

Built for operators

D2C Brand Operators

Understand which channels produce customers who come back. Repeat purchase rate is the metric that separates sustainable growth from churn-and-burn acquisition.

Growth Marketers

Optimize your channel mix for repeat purchases, not just first orders. A channel with a high CPA but strong repeat rate may be your best investment.

Ecommerce Founders

Know the health of your customer base beyond aggregate metrics. See which cohorts are retaining and which are dropping off.

Pricing

Included in all plans

Repeat Purchase Dashboard is available on all plans. All plans include a 14-day free trial with no credit card required.

Starter

$149/mo

Growth

$349/mo

Scale

$699/mo

See full pricing details

Explore more

Related features

Cohort LTV Tracker Contribution Margin Tracker Blended ROAS Dashboard

FAQ

Frequently asked questions

Repeat purchase rate is the percentage of customers who make more than one purchase within a given time period. It is a core indicator of customer retention and brand loyalty.
Shopify or Stripe for order and customer data. Ad platform connections (Google Ads, Meta Ads) are recommended for acquisition channel attribution.
Yes. Fairview shows which products are most commonly part of repeat orders, helping you identify the products that drive customer retention.
The Cohort LTV Tracker shows total lifetime value by cohort and channel. The Repeat Purchase Dashboard focuses specifically on repurchase behavior — how often, how quickly, and from which channels.
Yes. You can see which first-purchase products lead to the highest repeat rates, helping you identify gateway products.

Ready to see your data clearly?

Stop reporting on last week.
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