Topic Hub · Financial Planning

Cash. Plan. Decide. Always know how much runway you have.

Financial planning and analysis (FP&A) is the operating discipline of modeling cash, revenue, costs, and scenarios — and using the model to make decisions. For private-company operators, FP&A often falls to the COO or founder until $5M ARR. After that, the most valuable FP&A artifacts are: a rolling cash forecast, scenario plans, and a board-ready P&L view.

§ 01 · Definition

What is financial planning?

Financial planning and analysis (FP&A) is the function and discipline that owns financial modeling, scenario planning, budget vs. actual variance, cash management, and board-level reporting. It bridges accounting (what happened, GAAP) and operating decisions (what to do, forward-looking).

§ 02 · Context

Why financial planning matters in 2026

  • 01

    Cash runway under 12 months requires weekly cash management; over 18 months allows quarterly.

  • 02

    Burn Multiple replaced "growth at all costs" as the FP&A north star — under 1.5 is best-in-class.

  • 03

    Scenario planning is the single highest-leverage FP&A activity — knowing your downside paths prevents panic decisions.

  • 04

    Budget vs. actual variance >10% indicates either planning or operating-rhythm problems, both costly.

  • 05

    For operators, FP&A is the language of the board — speak it fluently or get over-managed.

§ 03 · Metrics

Core metrics & concepts

Every metric below has a definition page in the Fairview glossary — formulas, benchmarks, and worked examples.

Cash Runway

Cash runway = cash in bank ÷ monthly net burn. The conservative survival floor — no revenue growth, no new fun

Burn Rate

Burn rate = how fast a company spends its cash. Gross burn = total monthly outflows. Net burn = gross burn min

Net Burn

Net burn = gross burn minus cash revenue collected per month. At $200K gross burn and $80K cash revenue, net b

Burn Multiple

Net cash burn divided by net new ARR added in the same period. A burn multiple of 1.5x means the company burne

Budget vs Actuals

Budget vs actuals (BvA) compares planned vs realised spend by line and department, monthly. Foundation of oper

Gross Margin

Revenue minus cost of goods sold ( COGS ), expressed as a percentage of revenue. Gross margin measures how muc

Rule of 40

A SaaS benchmark stating that a company's revenue growth rate plus EBITDA margin (or free cash flow margin) sh

Cash Conversion Cycle

The number of days between when a company pays its suppliers and when it collects payment from its customers.

Working Capital

The difference between a company's current assets (cash, accounts receivable, inventory) and current liabiliti

Days Sales Outstanding (DSO)

DSO = average days to collect cash after a sale. Formula: (AR / Credit Sales) × Days. Best-in-class B2B SaaS:

Days Inventory Outstanding (DIO)

DIO = average days inventory sits before sale. Formula: (Average Inventory / COGS) × Days. Lower = better cash

ARR (Annual Recurring Revenue)

ARR is the total value of recurring subscription revenue normalized to one year. The north-star metric for Saa

MRR (Monthly Recurring Revenue)

The predictable revenue a company earns each month from active subscriptions. MRR normalizes all recurring con

Expansion Revenue

Additional recurring revenue generated from existing customers through upsells, cross-sells, seat additions, o

Contraction Revenue

Contraction revenue is the umbrella metric for all recurring revenue lost from existing customers — combining

§ 11 · FAQ

Frequently asked

When does a startup need dedicated FP&A?

Most SaaS startups can survive on founder-led FP&A through ~$5M ARR. Hire a dedicated FP&A lead at $5–15M ARR. Build a team at $15M+ ARR or after Series B.

What is the difference between FP&A and accounting?

Accounting reports the past (GAAP, audit-ready). FP&A models the future (forecast, scenario, decision-making). Accounting is backward-looking and rules-based. FP&A is forward-looking and judgment-based.

What is a good Burn Multiple?

Burn Multiple = Net Burn / Net New ARR. Best-in-class: <1. Good: 1–1.5. Average: 1.5–2. Above 2 indicates capital inefficiency. Above 3 is a red flag for VC investors.

What templates do FP&A teams use?

Annual operating plan (AOP), monthly variance report, board deck financial section, scenario model (base/upside/downside), 13-week cash flow, cap table, and headcount plan.

What tools replace spreadsheets for FP&A?

Mosaic, Cube, Causal, Pigment for full FP&A platforms. Operating intelligence (Fairview) for operator-friendly variance and scenario views. Mostly mid-market+ companies graduate from spreadsheets.

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Editorial standards

Sources & references

Fairview maintains a public bibliography for every topic hub. Each citation below was verified at publication. We update sources every 12 months as new benchmark studies are released. See our editorial standards.

  1. 1 AFP Treasury Benchmarks 2025 — Association for Financial Professionals, 2025. View source .
  2. 2 Bessemer Burn Multiple Study — Bessemer Venture Partners, 2024. View source .
  3. 3 OpenView SaaS Benchmarks — OpenView Partners, 2025. View source .

Fairview cites primary sources only — government data, academic research, industry benchmarks from named publishers, and official vendor documentation. See our editorial standards.