Advertising integration · Google Ads

Google Ads spend.
Real margin. Not just ROAS.

Connect Google Ads in 2 minutes. Fairview pairs your ad spend with revenue and cost data — so you see real contribution margin per campaign, not the ROAS number that ignores your COGS.

Connect Google Ads See it in action

OAuth 2.0 — Google account Read-only — never modifies campaigns Setup in 2 minutes

Campaign Margin · Google Ads connected Live

GA Google Ads FV Fairview read-only

Campaign Spend Margin

Brand SEM $14K 38.2%

Retargeting $9K 31.4%

Prospecting $18K 8.9%

Prospecting: 8.9% margin

Platform ROAS looks fine — real margin after COGS does not.

Also connects with

Meta Ads Stripe Shopify Xero QuickBooks HubSpot Salesforce Pipedrive

The transformation

From ROAS to real contribution margin.

Google Ads alone — ROAS only

Google Ads · Campaign report Last 30 days

Brand SEM

ROAS: 520%

Retargeting

ROAS: 380%

Prospecting

ROAS: 290%

looks fine — but is it?

ROAS does not include COGS or fulfilment costs
Cannot see which campaigns are actually profitable
Prospecting spend looks productive — margin tells a different story
Budget reallocation decisions are based on the wrong metric
Ad platform incentivises spend, not profitability

Google Ads + Fairview — true contribution margin after COGS

Campaign Margin · Fairview Live

Brand SEM

$14K spend

38.2%

Retargeting

$9K spend

31.4%

Prospecting

$18K spend

8.9%

Contribution margin per campaign — after COGS and costs
Prospecting flagged: 8.9% margin — action recommended
Brand SEM confirmed: 38.2% — scale with confidence
Budget reallocation suggestions in Next-Best Action Engine
Weekly Operating Report shows campaign margin every Monday

How it works

Google Ads in. Real margin out.

Step 01

Connect Google Ads

Authorization

Google Ads

Allow Fairview to read your ad spend data

Read campaign spend

Read ad group spend

Read conversion data (if configured)

Connect Google Ads →

STEP 01

OAuth in — 2 minutes

Click Connect in Settings → Integrations. Sign in with your Google account that has Ads access. No API keys, no engineering, no campaign changes required.

Step 02

Spend combined with revenue

Total ad spend $41K

Revenue (Stripe) $118K

COGS (Xero) $62K

Margin = (Revenue - COGS - Ad Spend) / Revenue

STEP 02

Spend paired with Stripe revenue

Fairview combines Google Ads spend with Stripe revenue (via UTM) and Xero or QuickBooks cost data. The calculation runs automatically overnight.

Step 03

Real margin per campaign

Brand SEM: 38.2% margin

$14K spend. Profitable. Scale budget with confidence.

Prospecting: 8.9% margin

$18K spend. Below threshold. Reduce or restructure.

STEP 03

Real margin calculated overnight

Campaign margin calculated and surfaced in your dashboard. Next-Best Action Engine flags which campaigns to scale, reduce, or restructure — with estimated revenue impact.

Data flow

Read-only. Zero risk to your campaigns.

Fairview only reads from Google Ads — it never pauses campaigns, adjusts bids, or modifies any settings. Your campaigns run exactly as you configured them.

What Fairview reads from Google Ads

Campaign spend (daily and weekly totals)
Ad group spend (breakdown by targeting group)
Keyword performance (spend by keyword)
Conversions (if Google Ads conversion tracking is configured)
ROAS signals (platform-reported return on ad spend)
Account-level spend summary

Conversion data only if Google Ads conversion tracking is configured

Campaign spend · Google Ads data

3 campaigns · $41K spend

Source: Google Ads

Brand SEM

38.2%

Retargeting

31.4%

Prospecting

8.9%

Action flagged

Prospecting at 8.9% margin. Reduce spend or restructure targeting.

Setup

Three steps. Two minutes.

Connect Google account

In Fairview, go to Settings → Integrations → Google Ads. Sign in with your Google account that has Ads access. Standard OAuth — takes about 2 minutes.

MCC accounts: connect at account level

Pair with Stripe or Shopify

For real margin, connect Stripe or Shopify for revenue data. Fairview pairs ad spend with revenue using UTM parameters from your checkout links.

UTM attribution: best practice for accuracy

Margin calculated overnight

Fairview calculates contribution margin per campaign overnight. Add Xero or QuickBooks for full COGS. Dashboard and Weekly Report are live by morning.

First campaign margin: next morning

What you unlock

Four features. One Google Ads connection.

Margin by Campaign

38.2%

Brand SEM — best campaign

Margin Intelligence (campaign level) →

Contribution margin per Google Ads campaign — after COGS, not just ROAS.

Channel Margin

19.8%

Google Ads · all campaigns

Channel contribution margin →

Google Ads as a channel in your operating dashboard — blended margin across all campaigns.

Operating Dashboard

$74K

Google Ads · below threshold

Spend

$41K

Margin

19.8%

Operating Dashboard →

Google Ads spend and margin in your operating view — next to every other channel.

Next-Best Actions

Prospecting: reduce budget

Brand SEM: scale to $20K

Retargeting: monitor margin

Next-Best Action Engine →

Ad budget reallocation recommendations based on real margin — not platform ROAS.

Questions operators ask

FAQ

Google Ads-specific. No fluff.

What is the difference between ROAS and contribution margin?

ROAS (Return on Ad Spend) is a platform metric: revenue divided by ad spend. It does not include COGS, fulfilment, or any other cost. Contribution margin subtracts all variable costs from revenue. A campaign can show 400% ROAS and still be unprofitable if COGS is high. Fairview shows you the real number.

Do I need Google Ads conversion tracking configured?

No — Fairview connects to Google Ads and pulls spend data regardless. However, conversion data (which campaigns drove purchases) is only available if Google Ads conversion tracking is configured in your account. Without it, Fairview pairs ad spend with revenue from Stripe or Shopify via UTM parameters.

Which campaigns does Fairview analyse?

All active campaigns in your connected Google Ads account — Search, Shopping, Display, Performance Max, and YouTube. Spend is pulled at campaign, ad group, and keyword level. Paused and removed campaigns are excluded by default.

Does Fairview connect Google Ads spend to Stripe revenue?

Yes, when you connect both integrations. Fairview pairs Google Ads spend data with Stripe revenue using UTM parameters on your checkout links. This gives you revenue-per-campaign, which combined with Xero or QuickBooks cost data produces true contribution margin per campaign.

Does Fairview write anything back to Google Ads?

No. Fairview is read-only. It reads spend, conversions, and ROAS signals from Google Ads. It never pauses campaigns, adjusts bids, or modifies any settings in your Google Ads account.

What Google account access level do I need?

Any Google account with read access to the Google Ads account works. Admin access is not required. If you manage multiple ad accounts (MCC), you can connect at the MCC level to pull data from all child accounts.

Integration ecosystem