Industry · Marketplace Sellers

See real profit across every marketplace — not platform fees disguised as margin.

You sell on Amazon, Shopify, eBay, Walmart. Each marketplace takes different fees. Fairview reconciles revenue, fees, COGS, and ads into true contribution margin — by marketplace and by SKU.

Operating view · Marketplace Sellers Live

Blended Margin

28.4%

Shopify 42% · Amazon 18%

Amazon Fees (30d)

$84K

26% of Amazon rev

Cash in Inventory

$312K

$84K slow-moving

Top SKU × Channel

52% margin

Bundle on Shopify

Operator reality · Marketplace Sellers

Why the existing stack doesn't deliver operating clarity.

Pain 01

Marketplace fees eat margin invisibly

Amazon, eBay, Walmart each take different fees on every sale. Contribution margin after fees by SKU by marketplace is a finance exercise no one finishes.

Pain 02

Multi-channel inventory is opaque

Selling the same SKU across three marketplaces makes cash-tied-up-in-inventory invisible per channel.

Pain 03

Ads and marketplace PPC double up

Amazon PPC, external Meta/Google traffic, marketplace promotions all stack up — blended cost is hidden.

Pain 04

Policy changes kill margin overnight

Marketplace fee changes and policy updates hit margin fast. Without real-time operating view, decisions lag weeks.

What Fairview shows

The operating metrics Marketplace Sellers operators actually need.

01

Margin by Marketplace

Revenue minus marketplace fees, COGS, ads, and fulfilment — by channel.

02

SKU × Channel Matrix

Each SKU's contribution margin on each marketplace — so you know where to push.

03

Amazon PPC ROAS

Real Amazon ads ROAS reconciled with order data and fees.

04

Cash-in-Inventory

Cash tied up by marketplace and SKU — surface slow-movers bleeding cash.

Works with your stack

Native OAuth integrations for Marketplace Sellers operators.

E-commerce

  • Shopify
  • WooCommerce (planned)

Revenue

  • Stripe

Advertising

  • Google Ads
  • Meta Ads
  • TikTok Ads (planned)

Accounting

  • QuickBooks
  • Xero
Questions operators ask

FAQ

Specific to Marketplace Sellers.

Does Fairview connect to Amazon Seller Central?

Amazon connector is on the roadmap. Most marketplace sellers feed data via QuickBooks/Xero today.

Can Fairview show margin by marketplace?

Yes — when revenue and fees flow in via accounting and e-commerce connectors.

How does multi-marketplace inventory work?

Inventory ties to SKU-level cost data from QuickBooks/Xero. Channel-specific inventory tracking is planned.

What's the setup time?

Under 10 minutes to connect Shopify and QuickBooks. Marketplace data via accounting feeds is live same day.

What does it cost?

Starts at $149/mo. 14-day free trial, no credit card.

Stop reporting on last week.

Start acting on this week.

10 minutes to connect. No SQL. Automatic dashboard. Weekly operating report every Monday.