See 12-month LTV by channel — so channel decisions rest on real economics.
Meta looks cheap on day 1. 90 days later, retention tells a different story. Fairview calculates cohort LTV by acquisition channel so you invest in the channels that produce customers worth acquiring.
12 mo
LTV window tracked
Cohort
by acquisition month + channel
Weekly
LTV:CAC refresh
From stack to decision in minutes, not months.
Step 01
Connect revenue + ad sources
Shopify or Stripe + Google Ads, Meta Ads.
Step 02
Acquisition attributed to channel
Every new customer tagged with acquisition channel.
Step 03
Cohort LTV calculated
M1, M3, M6, M12 revenue per cohort by channel.
Step 04
LTV:CAC surfaces
Fully-loaded CAC divided by 12-month LTV per channel.
What this looks like in real operating life.
Example
Meta LTV:CAC: 2.1. Google LTV:CAC: 3.8. Organic LTV:CAC: 6.2. Decision: shift budget to Google + organic.
Outcome pattern
Teams typically reallocate 15–30% of acquisition budget after LTV:CAC view is live.
Margin impact
3–8 points of blended margin recovered within 90 days of channel reallocation.
Native integrations for this use case.
E-commerce
- Shopify
- WooCommerce (planned)
Revenue
- Stripe
Advertising
- Google Ads
- Meta Ads
- TikTok Ads (planned)
Accounting
- QuickBooks
- Xero
Fairview product pieces behind this use case.
FAQ
Specific to LTV by Channel.
How is LTV calculated?
Cohort revenue per customer for M1, M3, M6, M12. Weighted by customer count and tied back to acquisition channel.
Does Fairview need a pixel?
No. Attribution via last-click matching between ad clicks and order timestamps.
Can I see LTV by segment (not just channel)?
Yes — segment-level LTV is live.
What if I don't have 12 months of data yet?
Fairview extrapolates from cohorts you have. Accuracy improves as your history deepens.
What does it cost?
Starts at $149/mo. 14-day free trial, no credit card.
Other Fairview use cases.
Stop reporting. Start deciding.
10 minutes to connect. LTV by Channel live by the end of the meeting.