Tool · Cohort LTV Tracker
See LTV by cohort — with real acquisition channel attribution.
Month-1 revenue is easy. Month-12 retention by acquisition channel is where channel decisions actually get made. Fairview tracks cohort LTV automatically.
- M1 / M3 / M6 / M12 cohort retention
- LTV by acquisition channel and first-SKU
- LTV:CAC ratio by channel
- Cohort comparison over time
Cohort LTV Tracker · Live Live
M12 LTV (blended)
$284
▲ 12% YoY
Google LTV:CAC
3.8
best channel
Meta LTV:CAC
2.1
below target
Organic LTV:CAC
6.2
underweighted
Connects with
ShopifyStripeGoogle AdsMeta AdsQuickBooks
Part of the Fairview operating system
One connection. A whole operating platform.
Cohort LTV Tracker isn't a standalone tool — it\'s one view inside Fairview\'s operating intelligence platform.
Common questions
FAQ
How is LTV calculated?
Cohort revenue per customer at M1, M3, M6, M12 — weighted by cohort size and tied to acquisition channel.
What if I don't have 12 months of data?
Fairview extrapolates from the cohorts you have. Accuracy improves as history deepens.
Does Fairview segment LTV by SKU?
Yes — first-SKU LTV is live.
What does it cost?
Starts at $149/mo.
Start using Cohort LTV Tracker in 10 minutes.
OAuth-connected. Read-only. No engineering required.