See ARR, NRR, and CAC payback — reconciled in one operating view.
Your pipeline lives in Salesforce. Your MRR lives in Stripe. Your spend lives in HubSpot and ad platforms. Fairview connects them and shows what's actually growing — after churn, discounts, and fully-loaded acquisition cost.
Net New ARR (30d)
$384,200
▲ 22.4%
Net Revenue Retention
108.6%
▲ 2.1 pts QoQ
CAC Payback (Blended)
14.2 mo
▼ target 12 mo
Pipeline Coverage
3.1x
▲ Q2 plan
Why the existing stack doesn't deliver operating clarity.
Pain 01
Pipeline visibility without profit clarity
Salesforce reports show pipeline — not profit. Deal stages and forecast rollups are visible. Fully-loaded CAC by segment, CAC payback, and margin per customer aren't anywhere in one place.
Pain 02
MRR doesn't reveal retention dynamics
Stripe shows MRR — not NRR by cohort. MRR movements are reported in aggregate. Gross retention, net retention, and expansion broken down by segment or acquisition cohort is a BI project no one finishes.
Pain 03
Attribution across channels remains opaque
Marketing spend → revenue is a black box. HubSpot, Google, and LinkedIn each claim attribution. Blended CAC after all channels — and payback window tied to real NRR — never surfaces in one view.
Pain 04
Board reporting requires manual reconciliation
Board deck is a weekend exercise. ARR, NRR, CAC, magic number, rule of 40 — pulled from four tools and a spreadsheet every month.
The operating metrics B2B SaaS operators actually need.
Net New ARR by Segment
New, expansion, contraction, and churn — reconciled from Stripe and Salesforce, not eyeballed from a board deck.
Pipeline Coverage & Forecast
Stage velocity, engagement-weighted coverage, and forecast confidence — so you know what's closing before the last week of the quarter.
CAC Payback by Channel
Fully-loaded CAC by segment, payback window tied to real MRR retention, and magic number calculated weekly.
NRR by Acquisition Cohort
Gross and net retention by segment and cohort — so you see which customers you should be acquiring more of.
Native OAuth integrations for B2B SaaS operators.
CRM & Pipeline
- Salesforce
- HubSpot
- Pipedrive
Billing & Revenue
- Stripe
- HubSpot Marketing
Spend & Attribution
- Google Ads
- Meta Ads
- HubSpot Marketing
Accounting
- QuickBooks
- Xero
FAQ
Specific to B2B SaaS.
How long does setup take for a B2B SaaS team?
Most SaaS teams see their first operating view within 15 minutes of connecting Salesforce and Stripe.
How is CAC payback calculated?
Fully-loaded CAC — paid spend, SDR cost, marketing overhead, and content cost — divided by first-year gross-margin MRR for that segment and channel. Fairview computes it weekly.
Is the data secure?
Fairview uses OAuth for every integration, encrypts data in transit and at rest, and never writes back to Salesforce, HubSpot, or Stripe. Data is read-only.
What does this cost?
Starts at $149/mo. Advanced features on Growth ($349/mo) and Scale ($699/mo) plans. 14-day free trial, no credit card.
Does Fairview replace Clari or Gong?
No. Fairview is operating intelligence for the COO/operator — pipeline, margin, cash, ads, actions. Clari and Gong are sales-org tools. Most enterprise teams use both.
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Start acting on this week.
10 minutes to connect. No SQL. Automatic dashboard. Weekly operating report every Monday.