Use case · Ad Spend Attribution

See real blended ROAS — not what each platform claims.

Meta says 4.2x. Google says 3.8x. TikTok says 5.1x. Blended reality: 2.1x. Fairview reconciles platform spend with actual closed revenue and contribution margin — so ad decisions rest on the real number.

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30–50%

platform ROAS overstatement typical

3+

platforms double-counting the same sale

2x

average gap between platform ROAS and blended margin

How it works

From stack to decision in minutes, not months.

Step 01

Connect ad platforms + revenue source

Google Ads, Meta Ads, plus Shopify, Stripe, or CRM for closed revenue.

Step 02

Fairview de-duplicates attribution

Conservative last-click dedup across platforms removes double-counted conversions.

Step 03

COGS and fulfilment layered in

From QuickBooks or Xero — turns ROAS into contribution margin.

Step 04

Channel margin surfaces

Real margin by channel, campaign, and creative with platform-reported side by side.

Outcomes operators see

What this looks like in real operating life.

Example

Platform-reported Meta ROAS: 4.2x. Fairview blended margin ROAS: 1.9x. Decision: pause prospecting budget.

Speed to insight

First blended ROAS view live within an hour of connecting Shopify + one ad platform.

Outcome pattern

Teams typically reallocate 15–30% of ad budget within 60 days of seeing blended margin.

Connects to

Native integrations for this use case.

Advertising

  • Google Ads
  • Meta Ads
  • TikTok Ads (planned)

Revenue

  • Shopify
  • Stripe

Accounting

  • QuickBooks
  • Xero
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Fairview product pieces behind this use case.

Margin Intelligence

Operating Dashboard

Data Connections
Questions operators ask

FAQ

Specific to Ad Spend Attribution.

How does Fairview de-duplicate attribution?

Last-click dedup model combining platform-reported conversions with your revenue data. Conservative by design — blended ROAS is never inflated.

Does Fairview replace Triple Whale or Northbeam?

For operating-level attribution, yes. For creative-level MTA modelling, dedicated tools go deeper in that niche.

Can I see attribution by creative?

Channel and campaign level is live. Creative-level is on the roadmap.

What data do I need to start?

One ad platform + one revenue source (Shopify or Stripe). Add accounting for true margin.

What does it cost?

Starts at $149/mo. 14-day free trial, no credit card.

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Stop reporting. Start deciding.

10 minutes to connect. Ad Spend Attribution live by the end of the meeting.

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