Use Case

Find Profit Leaks

Start free trialSee a demo

Overview

What this means for operators

Every growing business leaks margin somewhere — through unprofitable ad campaigns, underpriced products, or channels that generate revenue without generating profit. The challenge is that these leaks are invisible in standard reporting tools, which show revenue and costs in aggregate rather than at the channel, SKU, and campaign level where the losses actually occur.

Revenue is growing but profitability is flat or declining. The leaks are hidden across channels, products, and campaigns — and no single tool shows you where margin is disappearing.

The problem

Revenue is growing but profitability is flat or declining. The leaks are hidden across channels, products, and campaigns — and no single tool shows you where margin is disappearing.

What operators do today

Common workarounds that fall short

Monthly P&L review in QuickBooks — too aggregated to find channel-level leaks

Spreadsheet models that take hours to build and are outdated by the time they are finished

Gut feel about which campaigns or SKUs are unprofitable, without actual cost data to confirm

Waiting for quarterly reviews to discover margin erosion that started months earlier

Results you can expect

Measured outcomes from Fairview users

23%

average margin recovered in the first 90 days by identifying and closing profit leaks

4-6 hrs

of weekly manual reporting replaced by automated margin tracking

<24 hrs

to surface the first profit leak after connecting data sources

Features used

Powered by

Margin Intelligence Contribution Margin Tracker Next-Best Action Engine

What operators say

"We thought our margins were stable. Fairview showed us $34K per month leaking through three campaigns and two SKUs we thought were performing well. The data was there — we just could not see it."

Mark Ellison

COO, Ridgeline Outdoors (ecommerce, 25 employees)

Explore more

Related use cases

Calculate True ROAS SKU-Level Profitability Contribution Margin by Channel

Try it yourself

See how Fairview handles find profit leaks

Connect your tools in under 10 minutes. 14-day free trial, no credit card required.

Start free trialSee a demo

FAQ

Frequently asked questions

A profit leak is revenue that looks healthy on the top line but loses money after subtracting COGS, ad spend, shipping, and other variable costs. Common examples: campaigns with negative true ROAS, high-refund SKUs, and channels that acquire low-LTV customers.
Once your data sources are connected (typically under an hour), Fairview calculates contribution margin and surfaces margin anomalies within the first data refresh cycle (daily by default).
At minimum, one revenue source (Shopify or Stripe) and one cost source (QuickBooks or Xero). Add ad platforms for campaign-level margin analysis.
Yes. Fairview shows contribution margin by channel, SKU, and campaign — so you can quantify exactly how much margin each leak represents.

Ready to see your data clearly?

Stop reporting on last week.
Start acting on this week.

10 minutes to connect. No SQL. No engineering team. Your first dashboard is built automatically.

See your data in Fairview Start 14-day free trial

No credit card required · Cancel anytime · Setup in under 10 minutes