Industry

Fairview for D2C Brands

Know what is actually making money.

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Overview

Why D2C Brands teams need operating intelligence

Know what is actually making money. D2C brands live and die by acquisition efficiency and repeat purchase rates. But most founders track revenue by channel without subtracting COGS, ad spend, and variable costs — making it impossible to know which channels produce profitable customers versus one-time buyers who never return.

D2C Brands operators face a specific version of a universal problem: the data they need to make decisions lives in multiple disconnected tools. Revenue in one place, costs in another, pipeline in a third. By the time the numbers are assembled, the window for action has closed.

Fairview connects the tools D2C Brands teams already use and surfaces the operating metrics that drive decisions — margin by channel, pipeline risk, forecast confidence, and specific next-best actions.

The problem

What D2C Brands operators deal with

Scaling ad spend without knowing which channels produce profitable customers

Blended ROAS masks the true performance of individual campaigns

Customer acquisition cost is rising but LTV data is fragmented across tools

Founder spends Monday mornings reconciling Shopify, Google Ads, and QuickBooks data

The cost of the status quo

What happens without operating intelligence

35%

of ad spend typically goes to channels that acquire unprofitable customers

2.1x

gap between platform-reported ROAS and true ROAS after all costs

4+ hrs

spent each week reconciling Shopify, ad platform, and accounting data

How Fairview helps

Features that matter

Contribution Margin Tracker

Cohort LTV Tracker

Blended ROAS Dashboard

Ad Spend Optimizer

Repeat Purchase Dashboard

How it works

Three steps to operating clarity for D2C Brands

01

Connect your D2C stack

Link Shopify, Google Ads, Meta Ads, Stripe, and QuickBooks. Fairview reads order data, ad spend, and costs automatically.

02

See true channel performance

Contribution margin by channel, cohort LTV by acquisition source, and true ROAS replace misleading platform metrics.

03

Scale what works

The Ad Spend Optimizer recommends budget shifts based on margin data. Invest in channels that produce profitable repeat customers.

Integrations

Connects to the tools you already use

ShopifyGoogle AdsMeta AdsStripeQuickBooks

What operators say

"We discovered that our Meta campaigns had a 3.8x platform ROAS but only a 1.1x true ROAS. Fairview gave us the data to reallocate $12K/month to channels that actually produced margin."

James Whitfield

Founder & CEO, Meridian Skincare (D2C beauty brand)

Pricing

Plans for D2C Brands teams

Starts at $149/mo. 14-day free trial, no credit card required.

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Operating intelligence for other industries

Ecommerce Health & Wellness Brands Consumer Brands

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Ready to see what Fairview does for D2C Brands?

Connect your D2C Brands tools in under 10 minutes. See your operating view by Monday.

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FAQ

Frequently asked questions

Fairview connects your Shopify store, ad platforms, and accounting tool to calculate contribution margin by channel, track LTV by acquisition cohort, and show true ROAS — the metrics D2C brands need to scale profitably.
Yes. The Repeat Purchase Dashboard shows repurchase rates by acquisition channel, helping you invest in channels that produce long-term customers.
Yes. Refund data from Shopify is included in all revenue and margin calculations.
Fairview connects to Stripe for subscription revenue (MRR, ARR) and churn signals. Recharge integration is planned for future release.

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