Industry · D2C Brands

See real blended ROAS — not what Meta tells you.

Meta says ROAS is 4.2x. Google says 3.8x. TikTok says 5.1x. Blended math says 2.1x. Fairview shows the truth — blended contribution margin across every channel, in one view.

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Operating view · D2C Brands Live

Blended ROAS (real)

2.6x

Platform-reported: 3.8x

Contribution Margin

34.2%

▼ 1.8 pts MoM

LTV:CAC (90d)

2.8

▲ target 2.5

Repeat Rate (90d)

26.4%

▲ 2.2 pts

Operator reality · D2C Brands

Why the existing stack doesn't deliver operating clarity.

Pain 01

Platform-reported ROAS is double-counted

Every ad platform claims credit for the same conversion. Blended ROAS is always lower than any platform's own number.

Pain 02

Contribution margin disappears after discounts and COGS

Gross ROAS looks fine. Margin after discount codes, COGS, fulfilment, and returns is where the real profit lives.

Pain 03

Repeat rate hides in 30-day windows

Most D2C dashboards show 30-day AOV and repeat. 90-day, 180-day, and 12-month LTV by acquisition channel is where channel decisions actually get made.

Pain 04

Creative-level margin is invisible

You know which ads have high ROAS. You don't know which ads produce customers with high LTV.

What Fairview shows

The operating metrics D2C Brands operators actually need.

01

Blended Contribution Margin

True margin after all channels, COGS, and fulfilment — the number that actually matters.

02

Channel ROAS with Duplicates Removed

De-duplicated attribution across Google, Meta, and TikTok — the real channel picture.

03

LTV by Acquisition Channel

12-month LTV by acquisition source — which channels produce customers worth acquiring.

04

Discount / Promo Impact

Revenue lift minus margin given up — surface promotions that moved volume without moving profit.

Works with your stack

Native OAuth integrations for D2C Brands operators.

E-commerce

  • Shopify
  • WooCommerce (planned)

Revenue

  • Stripe

Advertising

  • Google Ads
  • Meta Ads
  • TikTok Ads (planned)

Accounting

  • QuickBooks
  • Xero
Questions operators ask

FAQ

Specific to D2C Brands.

How does Fairview de-duplicate ad attribution?

Fairview combines platform-reported conversions with Shopify order data and applies a last-click dedup model. Blended ROAS is always conservative.

Does Fairview replace Triple Whale?

For whole-business operating intelligence — yes. For creative-level attribution, Triple Whale remains strong in that niche.

Can Fairview show LTV by ad creative?

LTV by channel is live. Creative-level is on the roadmap — for now pair Fairview with creative analytics.

What data do I need to get started?

Shopify + one ad platform is enough to see blended ROAS. Add QuickBooks or Xero for true margin.

What does it cost?

Starts at $149/mo. 14-day free trial, no credit card.

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