See the real number — not what each platform claims.
Meta, Google, and TikTok each claim the same conversion. Fairview de-duplicates attribution and layers in COGS so blended ROAS reflects reality.
- De-duplicated attribution across paid channels
- Channel-level ROAS in contribution margin, not gross revenue
- Historical blended trend lines
- Campaign ranking by margin ROAS
Blended margin ROAS
2.6x
▼ 0.3x MoM
Google margin ROAS
3.4x
Best channel
Meta margin ROAS
1.9x
Below target
TikTok margin ROAS
2.1x
Review
Connects with
One connection. A whole operating platform.
Blended ROAS Dashboard isn't a standalone tool — it\'s one view inside Fairview\'s operating intelligence platform.
FAQ
How does de-duplication work?
Last-click dedup combining platform-reported conversions with order timestamps. Conservative by design — blended ROAS is never inflated.
Does this replace Triple Whale?
For operating-level ROAS, yes. For creative-level MTA, dedicated tools go deeper.
Does Fairview use a pixel?
No. Attribution via platform data + revenue data, not a Fairview pixel.
What does it cost?
Starts at $149/mo.
Start using Blended ROAS Dashboard in 10 minutes.
OAuth-connected. Read-only. No engineering required.