Industry · E-commerce

See blended ROAS, SKU margin, and repeat purchase — in one view.

Your revenue lives in Shopify. Your ad spend lives in Meta, Google, and TikTok. Your costs live in QuickBooks. Fairview connects them and shows real contribution margin — not platform-reported ROAS.

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Operating view · E-commerce Live

Gross Revenue (30d)

$384K

▲ 12.8%

Contribution Margin

38.2%

▼ 1.4 pts

Blended ROAS

2.6x

▼ target 3.0x

Repeat Rate (90d)

28.4%

▲ 3.2 pts

Operator reality · E-commerce

Why the existing stack doesn't deliver operating clarity.

Pain 01

Platform ROAS lies

Every ad platform claims credit for every sale. Blended margin after duplicates, discounts, and COGS never surfaces in Shopify or in any one ad platform.

Pain 02

SKU-level profitability is invisible

You know revenue by SKU. You don't know which SKUs are losing margin after shipping, returns, and campaign spend.

Pain 03

Repeat purchase hides inside cohorts

Shopify reports new vs returning customers. It doesn't show 60-day, 90-day, 12-month repeat rate by acquisition channel.

Pain 04

Weekly operating view takes a day

Pulling Shopify, Meta, Google, QuickBooks, and shipping data into a deck every Monday is a full-time job no one has.

What Fairview shows

The operating metrics E-commerce operators actually need.

01

Blended Contribution Margin

Revenue minus COGS, ads, and fulfilment across all channels and SKUs — updated daily, not after QuickBooks close.

02

Channel ROAS vs. Target

Real ROAS by channel after duplicate attribution and COGS — with alerts when a channel dips below target.

03

SKU-Level Profitability

Contribution margin by SKU. Surface the 20% of products driving the margin and the SKUs quietly losing money.

04

Repeat Rate by Cohort

Cohort retention and LTV by acquisition channel — so you know which channels produce customers worth acquiring.

Works with your stack

Native OAuth integrations for E-commerce operators.

E-commerce

  • Shopify
  • WooCommerce (planned)

Revenue

  • Stripe

Advertising

  • Google Ads
  • Meta Ads
  • TikTok Ads (planned)

Accounting

  • QuickBooks
  • Xero
Questions operators ask

FAQ

Specific to E-commerce.

What data sources does Fairview connect for e-com?

Shopify, Stripe, Google Ads, Meta Ads, QuickBooks, and Xero are live. WooCommerce, TikTok Ads, Klaviyo, and Recharge are planned.

How does Fairview calculate contribution margin?

Revenue from Shopify, minus COGS from QuickBooks/Xero, minus ad spend from connected platforms, minus fulfilment cost — by SKU, channel, or blended.

Does Fairview replace Triple Whale or Glew?

For operating intelligence across the whole business — yes. For creative-level ad attribution, Triple Whale stays stronger in that niche.

How long does setup take?

Under 10 minutes to connect Shopify and one ad platform. First blended ROAS view is live within an hour.

What does it cost?

Starts at $149/mo. 14-day free trial, no credit card.

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Stop reporting on last week.

Start acting on this week.

10 minutes to connect. No SQL. Automatic dashboard. Weekly operating report every Monday.

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