Industry

Fairview for Ecommerce

See profit by SKU, channel, and campaign.

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Overview

Why Ecommerce teams need operating intelligence

See profit by SKU, channel, and campaign. Ecommerce operators juggle Shopify, ad platforms, and accounting tools daily — but no single view shows which products and channels are actually profitable after all costs. Fairview connects these data sources to surface contribution margin by SKU, channel, and campaign, replacing hours of manual spreadsheet work with a live operating view.

Ecommerce operators face a specific version of a universal problem: the data they need to make decisions lives in multiple disconnected tools. Revenue in one place, costs in another, pipeline in a third. By the time the numbers are assembled, the window for action has closed.

Fairview connects the tools Ecommerce teams already use and surfaces the operating metrics that drive decisions — margin by channel, pipeline risk, forecast confidence, and specific next-best actions.

The problem

What Ecommerce operators deal with

Revenue is growing but margin is flat — and you cannot pinpoint why

Ad platform ROAS looks good but actual profitability tells a different story

SKU-level profitability is tracked in spreadsheets that are always outdated

Monday reporting takes 4-6 hours of pulling data from Shopify, Google Ads, Meta, and QuickBooks

The cost of the status quo

What happens without operating intelligence

4-6 hrs/wk

spent assembling Monday reports from Shopify, ad platforms, and QuickBooks

23%

average margin leaked undetected across underperforming SKUs and campaigns

30%+

of ad budget allocated to campaigns with negative true ROAS

How Fairview helps

Features that matter

Margin Intelligence

Blended ROAS Dashboard

SKU Profitability

Contribution Margin Tracker

How it works

Three steps to operating clarity for Ecommerce

01

Connect your ecommerce tools

Link Shopify, Stripe, Google Ads, Meta Ads, and QuickBooks in under 10 minutes. OAuth connections — no developer required.

02

See your operating view

Fairview calculates contribution margin by SKU, channel, and campaign. See which products make money and which ad dollars produce profit.

03

Act on insights

The Next-Best Action Engine recommends where to cut spend, which SKUs to reprice, and where to scale. Your Monday report arrives automatically.

Integrations

Connects to the tools you already use

ShopifyStripeGoogle AdsMeta AdsQuickBooks

What operators say

"We were scaling campaigns that looked profitable on platform ROAS but were actually losing money after COGS. Fairview showed us the gap in the first week."

Rachel Simmons

Head of Operations, Velo Home Goods (D2C, 40-person team)

Pricing

Plans for Ecommerce teams

Starts at $149/mo. 14-day free trial, no credit card required.

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Explore more

Operating intelligence for other industries

D2C Brands Consumer Brands Marketplace Sellers

Get started

Ready to see what Fairview does for Ecommerce?

Connect your Ecommerce tools in under 10 minutes. See your operating view by Monday.

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FAQ

Frequently asked questions

Yes. Fairview connects to Shopify via OAuth and pulls order, product, refund, and customer data for SKU-level profitability analysis.
Yes. Connect your ad platforms and QuickBooks or Xero. Fairview calculates true ROAS — profit after all costs — not just revenue-to-spend ratio.
Shopify shows revenue by product. Fairview shows profit by product — subtracting COGS, ad spend, and variable costs from revenue to calculate actual margin per SKU.
Shopify integration is available on Growth and Scale plans.

Ready to see your data clearly?

Stop reporting on last week.
Start acting on this week.

10 minutes to connect. No SQL. No engineering team. Your first dashboard is built automatically.

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