Industry

Fairview for Consumer Brands

See which products and channels are actually profitable.

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Overview

Why Consumer Brands teams need operating intelligence

See which products and channels are actually profitable. Consumer brands selling across retail, D2C, and marketplace channels face a margin visibility problem that compounds with scale. Each channel has different cost structures — marketplace fees, shipping tiers, return rates — and no tool connects product-level revenue to product-level costs across all of them.

Consumer Brands operators face a specific version of a universal problem: the data they need to make decisions lives in multiple disconnected tools. Revenue in one place, costs in another, pipeline in a third. By the time the numbers are assembled, the window for action has closed.

Fairview connects the tools Consumer Brands teams already use and surfaces the operating metrics that drive decisions — margin by channel, pipeline risk, forecast confidence, and specific next-best actions.

The problem

What Consumer Brands operators deal with

Multi-channel selling makes profitability opaque — retail, D2C, marketplace all have different margin structures

Product-level profitability is guesswork because COGS and marketing costs are not allocated to individual SKUs

Ad spend is growing faster than revenue and no one can prove which campaigns are profitable

Monthly P&L review happens too late to act on margin erosion

The cost of the status quo

What happens without operating intelligence

15-20%

of SKUs typically unprofitable when all variable costs are allocated

3x

difference between highest and lowest margin channels for the same product

6 wks

average lag between margin erosion starting and the team detecting it

How Fairview helps

Features that matter

SKU Profitability

Contribution Margin Tracker

Blended ROAS Dashboard

Operating Dashboard

How it works

Three steps to operating clarity for Consumer Brands

01

Connect your sales channels

Link Shopify, Stripe, Google Ads, Meta Ads, and QuickBooks or Xero. Fairview reads order, product, ad spend, and cost data.

02

See profitability by product and channel

SKU Profitability and Contribution Margin Tracker show which products and channels generate profit after all costs.

03

Act before margin erodes

Operating Dashboard surfaces anomalies — margin drops, cost spikes, return rate changes. Weekly Operating Report keeps leadership aligned.

Integrations

Connects to the tools you already use

ShopifyStripeGoogle AdsMeta AdsQuickBooksXero

What operators say

"We had 400 SKUs and no idea which ones were profitable after marketplace fees and shipping. Fairview ranked them all in the first week. We discontinued 60 products and margin improved 14%."

Maria Torres

Director of Operations, Cove & Harbor (multi-channel consumer brand)

Pricing

Plans for Consumer Brands teams

Starts at $149/mo. 14-day free trial, no credit card required.

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Explore more

Operating intelligence for other industries

Ecommerce D2C Brands Marketplace Sellers

Get started

Ready to see what Fairview does for Consumer Brands?

Connect your Consumer Brands tools in under 10 minutes. See your operating view by Monday.

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FAQ

Frequently asked questions

Fairview connects to Shopify for D2C data and accounting tools for overall cost data. Multi-channel margin analysis works when costs are tracked in your accounting system.
Fairview works best for brands with digital sales channels (Shopify, Stripe). Pure brick-and-mortar retail data is not natively supported.
Yes. Fairview shows margin at the SKU level and can aggregate by product category when your Shopify catalog is organized with product types or collections.
Shopify (revenue and product data), QuickBooks or Xero (cost data), and Google Ads or Meta Ads (ad spend data). This gives you full contribution margin by channel and product.

Ready to see your data clearly?

Stop reporting on last week.
Start acting on this week.

10 minutes to connect. No SQL. No engineering team. Your first dashboard is built automatically.

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