See channel margin, SKU profitability, and inventory impact — in one view.
Your revenue lives across Shopify, Amazon, and retail. Your spend lives across Meta, Google, and TikTok. Fairview shows real contribution margin — by channel, by SKU, and by campaign.
Blended Margin (30d)
36.8%
▲ 1.2 pts
D2C ROAS
2.8x
▼ target 3.2x
Top-SKU Margin
52%
Cotton Tee bundle
Inventory Tied (slow)
$84K
12.4% of stock
Why the existing stack doesn't deliver operating clarity.
Pain 01
Multi-channel margin is opaque
D2C, marketplace, and wholesale each have different margin profiles. Blended margin across channels takes a finance team to compute.
Pain 02
SKU decisions rely on revenue, not margin
Teams double down on top-revenue SKUs without seeing which ones are actually making money after ads and fulfilment.
Pain 03
Inventory ties up cash invisibly
Slow-moving SKUs with strong margin hide behind top-line revenue charts.
Pain 04
Weekly brand review is a scramble
Channel teams, ops, and finance each run separate numbers. The leadership view never ties.
The operating metrics Consumer Brands operators actually need.
Blended Contribution Margin
Revenue minus COGS, ads, and fulfilment across all channels — updated daily.
Channel Margin by Channel
D2C, marketplace, wholesale, retail — each shown with true contribution margin, not gross revenue.
SKU Profitability Ranking
Contribution margin by SKU — surface the profit drivers and the quiet losers.
Cash Conversion Signals
Inventory-to-revenue ratios and cash tied up in slow-moving SKUs.
Native OAuth integrations for Consumer Brands operators.
E-commerce
- Shopify
- WooCommerce (planned)
Revenue
- Stripe
Advertising
- Google Ads
- Meta Ads
- TikTok Ads (planned)
Accounting
- QuickBooks
- Xero
FAQ
Specific to Consumer Brands.
Does Fairview connect to Amazon / marketplaces?
Marketplace connectors are on the roadmap. Most brands feed marketplace revenue via Shopify (marketplace apps) or QuickBooks/Xero.
Can Fairview calculate margin by SKU?
Yes — when Shopify or WooCommerce is connected alongside QuickBooks/Xero for cost data.
Does Fairview handle subscriptions?
Recharge integration is planned. Today, subscription MRR flows in via Stripe.
What's the setup time?
Under 10 minutes to connect Shopify and one ad platform. First margin view live within an hour.
What does it cost?
Starts at $149/mo. 14-day free trial, no credit card.
Fairview for other operating teams.
Start acting on this week.
10 minutes to connect. No SQL. Automatic dashboard. Weekly operating report every Monday.