See MRR, churn, cohort retention, and LTV:CAC — in one operating view.
Your subscribers live in Stripe, Recharge, or your billing system. Your acquisition spend lives across ad platforms. Fairview reconciles them and shows real subscription economics — not just MRR movements.
Net New MRR (30d)
$48.2K
▲ 18% MoM
Gross Churn
3.8%
▼ target 3.0%
LTV:CAC (Blended)
3.2
▲ target 3.0
M6 Retention
72.4%
▲ 4.2 pts
Why the existing stack doesn't deliver operating clarity.
Pain 01
MRR movements hide cohort dynamics
MRR goes up. Gross churn, net churn, expansion by cohort and segment remains invisible.
Pain 02
LTV:CAC is a spreadsheet, not a dashboard
Fully-loaded CAC + cohort LTV by channel is the number that matters. No billing tool computes it.
Pain 03
Acquisition channel decisions lag
Channels with low CAC but short LTV look good on day 1 — bad on day 90.
Pain 04
Pricing and packaging decisions need margin context
Discounts and promo codes show in MRR. Blended contribution margin after promo give-up stays hidden.
The operating metrics Subscription Businesses operators actually need.
MRR Movements by Segment
New, expansion, contraction, churn — reconciled weekly by customer segment.
Cohort Retention & LTV
Cohort retention at M1, M3, M6, M12 — and LTV by acquisition channel.
LTV:CAC by Channel
12-month LTV divided by fully-loaded CAC — the real channel health number.
Contribution Margin on Subscriptions
MRR minus payment processing, COGS, and allocated support cost — by plan and segment.
Native OAuth integrations for Subscription Businesses operators.
Revenue
- Stripe
Subscriptions
- Recharge (planned)
CRM
- HubSpot
- Salesforce
Advertising
- Google Ads
- Meta Ads
Accounting
- QuickBooks
- Xero
FAQ
Specific to Subscription Businesses.
Does Fairview connect to Chargebee / Recurly / Maxio?
These connectors are on the roadmap. Today, Fairview works natively with Stripe and (planned) Recharge.
How does cohort retention work?
Fairview groups customers by acquisition month and tracks retention at M1, M3, M6, M12 — by segment and channel.
Does Fairview replace ProfitWell?
For SaaS metrics reporting, Fairview covers the core use cases. Plus pipeline, ads, and margin in the same view.
What data do I need to start?
Stripe + one ad platform gets you LTV:CAC. Add CRM for pipeline context.
What does it cost?
Starts at $149/mo. 14-day free trial, no credit card.
Fairview for other operating teams.
Start acting on this week.
10 minutes to connect. No SQL. Automatic dashboard. Weekly operating report every Monday.