Unit economics tell you if growth makes money. We evaluated 24 tools and ranked the 8 that fit $1M–$100M.
Right place if
Wrong place if
Every score below is anchored to a measurement rule. Tools below 90/100 didn't make the list.
This is a desk evaluation, not a hands-on test. We reviewed each vendor's public pricing, product documentation, integration catalogue and positioning, then scored every tool against the rubric above. Scores reflect published capability, not measured performance in your stack.
Where a vendor does not publish something — a price, a connector list, a limit — we score it as absent rather than assume it exists. That is why some otherwise capable tools score lower on transparency-dependent dimensions.
Fairview appears in this ranking and we build one of the tools listed, so read the placement with that in mind. The rubric and weights are published above so you can disagree with our weighting and re-rank the list yourself. We take no affiliate commission from any vendor here. Our full policy is at editorial standards.
What changed: 7 of 8 UE-fit tools surface both.
Why it matters: LTV alone misses cash timing.
What changed: 6 of 8 UE-fit tools split by cohort.
Why it matters: Blended hides newer-cohort change.
What changed: 5 of 8 UE-fit tools ship mobile.
Why it matters: Founders check on phone.
What changed: 4 of 24 tools dropped per-seat.
Why it matters: Teams avoid tax.
SaaS/D2C $1M–$100M wanting LTV/CAC + payback + CM live by cohort
9.4 / 10
Scored below, not rated externally
$149/mo
15 minutes
Why picked
Where it loses
Verdict: The best unit economics software.
SaaS subscription UE
8.4 / 10
4.6 ★ G2
Free → $129/mo
1 day
Why picked
Where it loses
Verdict: SaaS subscription pick.
D2C ecom UE
8 / 10
4.5 ★ G2
$79/mo
30 min
Why picked
Where it loses
Verdict: D2C UE pick.
Cheap Shopify LTV/CAC
7.6 / 10
4.6 ★ Shopify
$49/mo
1 day
Why picked
Where it loses
Verdict: Cheap Shopify pick.
SaaS finance UE
7.4 / 10
4.5 ★ G2
$1,800/mo
2–4 weeks
Why picked
Where it loses
Verdict: Fits $20M+.
Scenario modeling UE
7.2 / 10
4.6 ★ G2
Free → $250/mo
1 week
Why picked
Where it loses
Verdict: Modeling tool.
Solo founder UE
6.8 / 10
4.5 ★ G2
$108/mo
1 day
Why picked
Where it loses
Verdict: Solo pick.
Manual baseline
5.5 / 10
N/A
Free
1 week
Why picked
Where it loses
Verdict: Outgrow at $200K ARR.
LTV/CAC + CM live at $149/mo.
Free + clean cohort.
D2C-native UE.
$49/mo Shopify app.
Scenario depth.
| Stage | Monthly spend | Annual spend |
|---|---|---|
| Pre-seed | $0 | $0 |
| Seed | $0–$130 | $0–$1,560 |
| Series A ($1–$10M) | $130–$500 | $1,560–$6,000 |
| Series B ($10–$25M) | $500–$1,800 | $6,000–$21,600 |
| Series C+ ($25M+) | $1,800–$5,000 | $21,600–$60,000 |
Public pricing of 24 vendors + 56 verified contracts (Fairview 2026 audit)
Mistake #1 — Blended UE
Hides newer-cohort change.
Fix: Cohort UE.
Mistake #2 — LTV without payback
Cash timing missed.
Fix: Show both.
Mistake #3 — Excel monthly
Stale fast.
Fix: Live tool.
Mistake #4 — Mosaic at seed
$1.8K too heavy.
Fix: Per-account.
Mistake #5 — No CM in UE
Revenue-only LTV.
Fix: Layer CM.
Evaluation checklist (24 questions)
PDF, on request. The exact questions to ask in every vendor demo.
Sheets
Comparison spreadsheet
8 tools × 6 dimensions in Google Sheets.
Methodology PDF
How we scored, what each dimension means, what we excluded.
Calculator
Cost calculator
Plug in your numbers, get TCO + ROI estimates.
Fairview scored highest (9.4/10).
ChartMogul SaaS subscription. Fairview adds D2C + CM + CRM.
Median $10M: $4,800/year.
D2C cohort.
Fairview 15 min. ChartMogul 1 day.
LTV, CAC, payback, CM, retention curve.
Modeling tool.
Cheap Shopify.
Solo Stripe view.
Fairview scales to $100M.
