Best Shopify Profit Tracking Apps in 2026 (Reviewed & Compared)

Shopify's native analytics tell you what sold. They do not tell you whether selling it was worth it. Revenue without cost context is noise — and most Shopify stores generate plenty of it.

Profit tracking apps solve that problem by pulling together every cost that reduces your take-home on each order: product cost, shipping, transaction fees, returns, and ad spend. When those costs are stacked against revenue in real time, you stop guessing at margin and start making decisions with numbers you can trust.

This review covers the six most-used Shopify profit tracking apps in 2026 — BeProfit, TrueProfit, Lifetimely, Triple Whale, Glew, and Profitario. For each, you will find App Store ratings, current pricing, key features, and an honest read on who the app is actually built for.

Why Shopify's built-in analytics are not enough for profit tracking

Shopify's built-in analytics give you revenue, order count, average order value, and sessions. For a store owner who needs to know whether the business is profitable, those numbers answer the wrong question.

Gross revenue is not profit. A store doing $150,000 per month with 35% COGS, 15% ad spend, 5% shipping, and 3% transaction fees has a contribution margin just under 42% — or roughly $63,000 before rent, payroll, and overhead. Shopify's dashboard shows $150,000. Your spreadsheet shows the rest.

Profit tracking apps replace that spreadsheet. They pull cost data from your Shopify product catalog, your ad platforms, your shipping carriers, and your payment processor — and surface a real-time P&L at the order, product, channel, and store level. The best ones update every time an order comes in, so you are not waiting until the end of the month to find out whether your margins held.

Quick comparison: the 6 best Shopify profit tracking apps

TrueProfit: best all-round Shopify profit tracker

TrueProfit is the closest thing to a default choice for Shopify profit tracking in 2026. It has a 4.9-star rating across more than 550 App Store reviews, is installed on nearly 6,000 Shopify stores, and is consistently recommended in operator communities for its accuracy and ease of setup.

What it does well

TrueProfit auto-tracks every cost that reduces your net margin: COGS from your Shopify product cost fields, shipping rates pulled from your carrier, Shopify transaction fees (calculated at your actual plan rate), handling costs, taxes, and returns. Ad spend syncs daily or in near real time from Facebook, Google, TikTok, Bing, Snapchat, and Pinterest — so your P&L reflects actual marketing cost without any manual entry.

The product-level analytics are particularly useful. You can see net profit by SKU, which reveals the products where high return rates or heavy discounting have quietly compressed margins. A mobile app lets you check daily profitability without logging into a desktop dashboard.

Pricing

TrueProfit starts at $25/month for basic profit tracking. Plans scale with order volume and feature depth, with a 14-day free trial available. At the entry price point, it is accessible to stores at nearly any stage.

Watch out for

Some users report occasional discrepancies with transaction fee calculations for stores using multiple payment gateways. If you use Shop Pay Installments or third-party processors alongside Shopify Payments, verify your fee settings after initial setup.

Best for

Single-channel Shopify stores at any scale that want real-time net profit without complexity. The best starting point for operators who want accurate margin data fast.

Lifetimely by AMP: best for LTV and cohort analysis

Lifetimely started as an LTV analytics tool and has since grown into a full profit analytics platform. Its 4.9-star rating and 400+ App Store reviews reflect a consistently positive user base. The app is built specifically for DTC brands that think beyond the first order and want to connect per-customer acquisition cost to lifetime contribution margin.

What it does well

Lifetimely's P&L dashboard is real time, pulling in COGS, shipping, transaction fees, and ad spend alongside revenue. Where it differentiates is in the analytics layer on top: LTV cohort analysis lets you see how customer cohorts acquired in different months perform over time, which changes how you evaluate acquisition efficiency. CAC payback period is calculated at the cohort level, not just the average. An Amazon add-on ($75/month extra) lets brands selling on both channels see a unified P&L.

Pricing

Lifetimely uses order-volume-based pricing:

• Free — up to 50 orders/month
• M — $149/month (up to 3,000 orders)
• L — $299/month (up to 7,000 orders)
• XL — $499/month (up to 15,000 orders)

A 14-day free trial applies to all paid plans. The pricing reflects enterprise positioning — this is not the cheapest option, but the feature depth at the M tier is genuinely strong for growing DTC brands.

Watch out for

The pricing jump from free to M ($149/month) is steep for early-stage stores. If you are processing fewer than 500 orders per month and primarily need net profit tracking rather than LTV analytics, TrueProfit or Profitario will cover your needs at a lower cost.

Best for

DTC brands doing $500K+ in annual revenue that want to connect daily profitability to long-run customer economics. The LTV and cohort layer is genuinely differentiated.

BeProfit: best for multichannel brands

BeProfit is a Shopify Staff Pick and holds a 4.9-star rating across 260+ reviews. Its core positioning is multichannel — it is built for brands that operate across Shopify, Amazon, and other sales channels and need a single P&L that covers all of them.

What it does well

BeProfit pulls revenue and cost data from multiple sales channels into a unified dashboard, which is the primary reason to choose it over TrueProfit. The interface is designed to surface profitability at the order, product, and channel level in one view. Custom report builder lets operators define which cost categories and time windows appear in each report — useful for operators who brief external stakeholders regularly. Predefined report templates make initial setup fast even for non-technical users.

Pricing

BeProfit pricing starts at $49/month with a 14-day free trial. Plans scale based on features and channels. Some entry-level plans are quoted at lower price points in third-party listings — confirm current pricing on the Shopify App Store directly before signing up, as the plan structure has evolved in 2026.

Watch out for

A portion of recent reviews flag questions about billing transparency. Read the plan terms carefully, particularly around overage charges and trial-to-paid conversion. Attribution accuracy on cross-channel attribution has also drawn some critical comments — treat cross-channel attribution data as directional, not definitive.

Best for

Brands selling across Shopify and Amazon (or other channels) that need a unified P&L without building a custom integration. If you are Shopify-only, TrueProfit is typically the simpler and lower-cost alternative.

Triple Whale: best for high-spend DTC brands

Triple Whale is not primarily a profit tracking app — it is an analytics operating system for DTC brands that bundles attribution, profit, LTV, creative analytics, and AI insights in a single platform. More than 60,000 ecommerce brands use it, including Pressed Juicery, OUAI, and True Classic. Its 4.0-star rating on 88 App Store reviews reflects a narrower, more sophisticated user base rather than a broad one.

What it does well

Triple Whale's profit tracking sits inside a broader attribution framework. When you see that a Facebook campaign drove $50,000 in revenue, Triple Whale also shows you the net profit after COGS, shipping, fees, and ad spend — not just ROAS. The creative analytics layer lets you compare ad creative performance against true margin, not just click-through rates. For large DTC brands where attribution is the central analytical problem, this integration of attribution and profitability into one view is genuinely hard to replicate with separate tools.

The free tier includes Triple Pixel and basic attribution, which is worth installing even if you are not ready for a paid plan — it builds attribution history for future use.

Pricing

Paid plans start at $179/month (Starter, annual commitment) and $259/month (Advanced, annual commitment). For brands above $5M GMV, pricing is custom and GMV-based. A brand doing $5–7M GMV should expect to pay approximately $1,100–$1,900/month at scale — pricing that only makes sense against equally significant ad budgets.

Watch out for

Triple Whale is significantly over-engineered for stores that are not running active paid media at meaningful scale. If you are spending under $10,000/month on ads and want primarily to see net profit per order, the pricing-to-value ratio is poor compared to TrueProfit or Lifetimely. Evaluate it when attribution becomes the bottleneck — not before.

Best for

DTC brands spending $10,000+ per month on paid media that need attribution and profitability in a single platform. Not the right tool for stores early in their paid acquisition journey.

Glew: best for multi-integration reporting

Glew is a multichannel ecommerce analytics platform with 180+ integrations, covering Shopify, WooCommerce, Magento, subscription platforms, ad channels, and email tools. Its 4.3-star rating on 59 Shopify App Store reviews reflects a smaller but stable user base that values its breadth of integrations over depth of profit analytics.

What it does well

Glew's strength is connectivity. If your stack includes Shopify, ReCharge, Klaviyo, Google Ads, Facebook Ads, and a 3PL, Glew can pull all of those data streams into one reporting layer. Scheduled and automated reports let operators receive daily or weekly snapshots without logging in. Customer segmentation and merchandise analytics provide insight beyond basic profit tracking — useful for brands that want to combine margin data with customer behavior analytics.

Pricing

Glew pricing ranges from $79 to $649/month across four plan tiers. The lower tiers cover standard ecommerce reporting; higher tiers unlock multi-store management, advanced segmentation, and agency features.

Watch out for

Glew is not a dedicated profit tracking tool. The profit analytics are present but are one module within a broader reporting platform. If your primary need is accurate real-time net profit at the order and product level, TrueProfit or Lifetimely will give you deeper insight at lower or comparable cost. Glew earns its place when integration breadth is the priority — when you need to combine Shopify data with sources that other profit apps do not natively connect.

Best for

Operators managing complex stacks across multiple platforms and channels who need a single reporting layer — particularly brands on WooCommerce or Magento alongside Shopify.

Profitario: best free option for budget-conscious stores

Profitario is the most accessible entry point for Shopify profit tracking. It has a 4.0-star rating and offers a free plan for stores with up to 100 orders per month, which covers a meaningful portion of early-stage stores.

What it does well

Profitario auto-imports data from Shopify, AliExpress, Facebook Ads, and PayPal to produce a net profit dashboard without manual data entry. For dropshippers using AliExpress as a supplier, the native AliExpress import is a significant time saver — COGS pull directly from supplier pricing rather than requiring manual cost entry. The dashboard surfaces net profit, margin percentage, customer lifetime value, and dispute tracking in a straightforward layout.

Pricing

Profitario offers three tiers:

• Free — up to 100 orders/month
• $19.90/month — up to 500 orders
• $39.90/month — 500+ orders

Watch out for

Profitario's customer support reviews are mixed, with some reports of slow response times. The platform has a smaller development team and a narrower integration set than TrueProfit or Lifetimely, which means edge cases — complex bundle pricing, non-standard payment gateways, or 3PL fulfillment cost imports — may not be handled gracefully. At the free tier it is an excellent starting tool; for growing stores, plan on migrating to a more capable platform as volume increases.

Best for

Early-stage Shopify stores and dropshippers under 500 orders per month who need a free or low-cost way to see net profit without spreadsheets.

How to choose the right profit tracking app for your store

The right app depends on three variables: your monthly order volume, whether you are single-channel or multichannel, and whether profit tracking is your primary need or one module inside a broader analytics requirement.

What to check before installing any profit tracking app

Before committing to a free trial, run through this checklist. Five minutes upfront prevents a frustrating onboarding where the data is wrong from day one.

Are your product costs filled in on Shopify?

Every profit tracking app imports COGS from the "Cost per item" field on each Shopify product variant. If that field is empty for some or all of your products, the app will show zero COGS — and therefore inflated margins — until you correct it. Before installing, check a sample of your products in Shopify Admin > Products and confirm the cost field is populated. Most apps also provide a bulk import option if you need to update costs at scale.

Does the app support your payment gateways?

Transaction fees are calculated differently across Shopify Payments, PayPal, Stripe, and third-party processors. Confirm that the app correctly identifies and imports fees for every gateway you use. An app that calculates Shopify Payments fees correctly but misses PayPal fees will understate costs by a meaningful amount.

Which ad platforms are you actively using?

Check that the app supports every ad platform where you are spending. Most cover Facebook and Google. TikTok coverage is now standard in the major apps but worth confirming. Pinterest and Snapchat coverage is present in TrueProfit and Triple Whale but not universal across all tools.

Do you need multi-store support?

If you manage more than one Shopify store, check whether the app charges per store or supports an all-store view. TrueProfit has an all-store dashboard on higher plans. Triple Whale supports multiple stores natively. Most single-store plans require an additional subscription per store.