Jordan Cole
Jordan reviews Fairview's coverage of SaaS metrics, financial planning, and revenue operations before publication. Editorial review validates that benchmarks match current industry data, that frameworks are described correctly, and that operator advice reflects what works at scale — not theory.
Before joining Fairview's editorial board, Jordan spent eight years as a finance leader at growth-stage B2B SaaS companies — most recently as VP Finance at a $50M ARR Series C, where the FP&A function was rebuilt around Burn Multiple discipline and rolling cash forecasts. The frameworks Jordan reviews here are the same ones used in real board rooms.
Jordan reviews articles across three pillars: SaaS Metrics, Financial Planning, and Revenue Operations. Coverage areas: ARR/MRR modeling, NRR/GRR calculation, Burn Multiple, Rule of 40, CAC payback, scenario planning, and board reporting frameworks.
Pillars Jordan reviews
What "Reviewed by Jordan Cole" actually means
- 01 Benchmark accuracy. Every cited benchmark (Rule of 40 thresholds, NRR median, Burn Multiple targets) is verified against the most recent edition of the underlying source — Bessemer State of the Cloud, KeyBanc SaaS Survey, OpenView Benchmarks, ICONIQ, or peer-reviewed academic work.
- 02 Formula correctness. Every formula — Magic Number, Burn Multiple, CAC payback, NRR/GRR — is checked against the canonical definition. Edge cases (multi-currency, contraction MRR treatment, GAAP vs. non-GAAP) are flagged where they materially change the result.
- 03 Operator credibility. Advice on "how to improve X" is validated against the playbooks actually used at growth-stage SaaS. If a recommendation only works in theory, it gets edited or removed.
- 04 Source citation. Every claim with a number is cited to a primary source. No Medium-post citations. No undated marketing posts. The reference list at the bottom of every article is the editorial audit trail.