Sales Forecasting

WAU/MAU Ratio

2026-05-31 7 min read

WAU/MAU ratio measures weekly active users as a percentage of monthly active users — the engagement metric more appropriate for B2B SaaS where daily use isn't expected. WAU/MAU of 60–75% indicates strong weekly habits; below 40% suggests the product isn't yet a weekly tool. WAU/MAU is the better signal than DAU/MAU for most B2B SaaS, planning tools, and analytics products where workflow integration is the goal — not daily addiction.

TL;DR

<strong>WAU/MAU ratio</strong> measures weekly active users as a percentage of monthly active users — the engagement metric more appropriate for B2B SaaS where daily use isn't expected. WAU/MAU of 60–75% indicates strong weekly habits; below 40% suggests the product isn't yet a weekly tool. WAU/MAU is the better signal than DAU/MAU for most B2B SaaS, planning tools, and analytics products where workflow integration is the goal — not daily addiction.

At a glance

Category
Sales Forecasting
Related
4 terms

See it in Fairview

Track WAU/MAU Ratio automatically.

14-day free trial. No credit card. First data source connected in 5 minutes.

Start free trial Book a demo

Know the number. Take the action.

Start free trial Book a demo

Continue reading

More from this cluster

Further reading

Related terms

Use cases & product

See wau/mau ratio in your data — book a 20-min demo

Book a demo Start free trial
Editorial standards

Sources

Definitions and benchmarks reference primary sources from the Sales Forecasting pillar. Verified at publication.

  1. 1 State of Sales Forecasting — Gartner, 2025. View source .
  2. 2 AI Revenue Forecasting Accuracy Study — Forrester, 2025. View source .
  3. 3 Pipeline Coverage Benchmarks B2B SaaS — Pavilion, 2025. View source .

Fairview cites primary sources only — government data, academic research, industry benchmarks from named publishers, and official vendor documentation. See our editorial standards.