TL;DR
<strong>Demand generation</strong> is the marketing function responsible for creating awareness, capturing interest, and converting prospects into qualified pipeline. It spans paid media, content, SEO, events, account-based marketing, and lifecycle nurture. Modern demand gen is measured by pipeline contribution (sourced + influenced) and pipeline-to-CAC efficiency, not by lead volume. The discipline replaced 'lead generation' as the standard term around 2018 because lead volume without quality is worthless.
At a glance
- Category
- Revenue Operations
- Related
- 4 terms
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