Use case · Contribution Margin by Channel

See real margin by channel — with COGS and fulfilment included.

Revenue by channel is easy. Contribution margin after COGS, fulfilment, and ad spend — that's where channel decisions actually get made. Fairview calculates it daily.

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Daily

margin refresh, not monthly

4+

cost layers reconciled

0

spreadsheet maintenance

How it works

From stack to decision in minutes, not months.

Step 01

Connect revenue sources + costs

Shopify or Stripe + QuickBooks/Xero + ad platforms.

Step 02

Cost data mapped to channels

COGS, fulfilment, and ad spend allocated per channel.

Step 03

Margin calculated daily

Real contribution margin by channel, refreshed every night.

Step 04

Alerts on margin anomalies

Channels crossing threshold flagged in Weekly Operating Report.

Outcomes operators see

What this looks like in real operating life.

Example

D2C channel margin: 42%. Marketplace channel margin: 18% (after Amazon fees). Wholesale channel margin: 28%.

Pattern

Teams typically discover 2–3 channels underperforming after switching from revenue to margin view.

Outcome

Channel reallocation based on margin adds 3–8 points of blended margin within 90 days.

Connects to

Native integrations for this use case.

E-commerce

  • Shopify
  • WooCommerce (planned)

Revenue

  • Stripe

Accounting

  • QuickBooks
  • Xero

Advertising

  • Google Ads
  • Meta Ads
Powered by

Fairview product pieces behind this use case.

Margin Intelligence

Operating Dashboard

Data Connections
Questions operators ask

FAQ

Specific to Contribution Margin by Channel.

How is margin calculated by channel?

Revenue per channel minus COGS (from accounting), minus fulfilment (allocated), minus ad spend (attributed).

What counts as a channel?

D2C, marketplace, wholesale, retail, email, SMS — whatever your business distinguishes. Fairview auto-segments or allows custom mapping.

Can I see sub-channel margin?

Yes — sub-channels (e.g. D2C-Meta, D2C-Google) are supported.

What if COGS varies by SKU?

SKU-level cost mapping is supported on Growth and Scale plans.

What does it cost?

Starts at $149/mo. 14-day free trial, no credit card.

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Stop reporting. Start deciding.

10 minutes to connect. Contribution Margin by Channel live by the end of the meeting.

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