Product

SKU Profitability

Know which products are making money.

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Overview

What SKU Profitability does and why it matters

Profit and margin analysis at the individual product level. Fairview connects Shopify order data with QuickBooks or Xero cost data to calculate margin by SKU — showing which products are profitable, which are breaking even, and which are actively destroying margin.

Most operators spend hours each week collecting data from disconnected tools, building ad-hoc spreadsheets, and trying to reconcile conflicting numbers. SKU Profitability eliminates that loop by pulling live data from your connected sources and surfacing the insights that drive decisions.

Whether you are a COO managing cross-functional operations, a founder wearing multiple hats, or a revenue leader tracking pipeline health, SKU Profitability gives you one place to see what is making money, what is leaking margin, and what to do next.

What it does

Profit and margin analysis at the individual product level. Fairview connects Shopify order data with QuickBooks or Xero cost data to calculate margin by SKU — showing which products are profitable, which are breaking even, and which are actively destroying margin.

01

See profit margin by individual SKU — not just product category

02

Identify products that generate revenue but lose money after all costs

03

Rank your catalog by profitability to focus on what matters

04

Track SKU-level margin trends over time to catch erosion early

How it compares

Why operators choose this over alternatives

vs

Spreadsheets

Their approach

Manual data collection, stale by the time you finish

Fairview

Live data from every connected source, always current

vs

BI tools

Their approach

Powerful but require analysts, SQL, and weeks of setup

Fairview

Pre-built operating intelligence, ready in minutes

vs

Manual process

Their approach

Cobbling together updates from Slack, email, and meetings

Fairview

One unified view with next-best-action recommendations

How it works

Three steps to clarity

01

Connect

Link Shopify for order and product data and QuickBooks or Xero for COGS data. Fairview matches products to their costs.

02

Model

Fairview calculates margin by SKU — subtracting COGS, shipping estimates, and allocated variable costs from revenue per unit.

03

Surface

See your product catalog ranked by profitability. Identify the SKUs making money and the ones dragging down your overall margin. Track trends over time.

Who it's for

Built for operators

D2C Brand Operators

Know which products to promote and which to reconsider. SKU-level profitability shows the margin reality behind your best sellers.

Ecommerce Founders

Stop relying on gut feel about product profitability. Fairview calculates margin per product using real cost data from your accounting tool.

Merchandising Teams

Make catalog decisions based on actual profitability. Identify high-revenue but low-margin products that need pricing adjustments.

Pricing

Included in all plans

SKU Profitability is available on all plans. All plans include a 14-day free trial with no credit card required.

Starter

$149/mo

Growth

$349/mo

Scale

$699/mo

See full pricing details

Explore more

Related features

Contribution Margin Tracker Margin Intelligence Blended ROAS Dashboard

FAQ

Frequently asked questions

Shopify for order and product data and QuickBooks or Xero for COGS data. Both are needed to calculate margin at the SKU level.
Fairview calculates margin at the SKU level. If your Shopify store tracks variants as distinct SKUs, margin is available per variant.
When shipping costs are tracked in QuickBooks or Xero and allocated to products, Fairview includes them in the margin calculation.
Shopify shows revenue by product. Fairview shows profit by product — subtracting COGS, variable costs, and allocated expenses from revenue to calculate actual margin.
Yes. SKU profitability data is available in the Operating Dashboard and can be exported as part of the Weekly Operating Report (PDF).

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