Product

Cohort LTV Tracker

Know which customers are worth acquiring.

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Overview

What Cohort LTV Tracker does and why it matters

Tracks customer lifetime value by acquisition cohort and channel. Shows how LTV develops over time for customers acquired through Google Ads, Meta Ads, organic, email, and other channels — so you know which acquisition sources produce the most valuable customers, not just the most customers.

Most operators spend hours each week collecting data from disconnected tools, building ad-hoc spreadsheets, and trying to reconcile conflicting numbers. Cohort LTV Tracker eliminates that loop by pulling live data from your connected sources and surfacing the insights that drive decisions.

Whether you are a COO managing cross-functional operations, a founder wearing multiple hats, or a revenue leader tracking pipeline health, Cohort LTV Tracker gives you one place to see what is making money, what is leaking margin, and what to do next.

What it does

Tracks customer lifetime value by acquisition cohort and channel. Shows how LTV develops over time for customers acquired through Google Ads, Meta Ads, organic, email, and other channels — so you know which acquisition sources produce the most valuable customers, not just the most customers.

01

See LTV by acquisition channel — not just aggregate LTV

02

Track how cohort value develops over 30, 60, 90, and 180 days

03

Identify which channels produce high-LTV customers and which produce churn

04

Make acquisition budget decisions based on long-term value, not just first-purchase revenue

How it compares

Why operators choose this over alternatives

vs

Spreadsheets

Their approach

Manual data collection, stale by the time you finish

Fairview

Live data from every connected source, always current

vs

BI tools

Their approach

Powerful but require analysts, SQL, and weeks of setup

Fairview

Pre-built operating intelligence, ready in minutes

vs

Manual process

Their approach

Cobbling together updates from Slack, email, and meetings

Fairview

One unified view with next-best-action recommendations

How it works

Three steps to clarity

01

Connect

Link Shopify or Stripe (for purchase data) and your ad platforms (for acquisition source). Fairview matches customers to their acquisition channel.

02

Model

Fairview groups customers into cohorts by acquisition month and channel, then tracks their cumulative revenue over time to calculate LTV curves.

03

Surface

See LTV by cohort and channel. Compare Google Ads customers to Meta Ads customers to organic. Identify which channels produce long-term value.

Who it's for

Built for operators

D2C Brand Operators

Stop optimizing for first-purchase revenue. See which channels produce customers who come back and buy again.

Growth Marketers

Justify acquisition spend with LTV data. Show your team which channels produce the highest lifetime value, not just the lowest CPA.

Ecommerce Founders

Understand the true ROI of your customer acquisition. A high-CPA channel that produces high-LTV customers may be your best investment.

Pricing

Included in all plans

Cohort LTV Tracker is available on all plans. All plans include a 14-day free trial with no credit card required.

Starter

$149/mo

Growth

$349/mo

Scale

$699/mo

See full pricing details

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Related features

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FAQ

Frequently asked questions

Fairview tracks cumulative revenue per customer over time, grouped by acquisition cohort and channel. LTV is calculated as total revenue from a customer cohort divided by the number of customers in that cohort.
Shopify or Stripe for purchase data, plus at least one ad platform (Google Ads, Meta Ads) or UTM tracking for acquisition source attribution.
Fairview pulls historical order data from your connected sources. Cohort tracking starts from the earliest data available in your Shopify or Stripe account.
The Cohort LTV Tracker focuses on customer-level LTV by acquisition channel. For SKU-level profitability, see the SKU Profitability feature.
Yes. Fairview includes refund data from Shopify or Stripe in the LTV calculation. Customers with high return rates will show lower LTV.

Ready to see your data clearly?

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