Product

Contribution Margin Tracker

Profit after every variable cost.

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Overview

What Contribution Margin Tracker does and why it matters

Calculates contribution margin by SKU, channel, and campaign by connecting revenue data (Shopify, Stripe) with cost data (QuickBooks, Xero) and ad spend data (Google Ads, Meta Ads). Shows the real profit left after subtracting COGS, shipping, ad spend, and other variable costs.

Most operators spend hours each week collecting data from disconnected tools, building ad-hoc spreadsheets, and trying to reconcile conflicting numbers. Contribution Margin Tracker eliminates that loop by pulling live data from your connected sources and surfacing the insights that drive decisions.

Whether you are a COO managing cross-functional operations, a founder wearing multiple hats, or a revenue leader tracking pipeline health, Contribution Margin Tracker gives you one place to see what is making money, what is leaking margin, and what to do next.

What it does

Calculates contribution margin by SKU, channel, and campaign by connecting revenue data (Shopify, Stripe) with cost data (QuickBooks, Xero) and ad spend data (Google Ads, Meta Ads). Shows the real profit left after subtracting COGS, shipping, ad spend, and other variable costs.

01

See contribution margin by SKU, channel, and campaign — not just gross revenue

02

Automatically subtract COGS, shipping, ad spend, and variable costs from revenue

03

Identify products and channels that generate revenue but destroy profit

04

Track contribution margin trends over time to catch margin erosion early

How it compares

Why operators choose this over alternatives

vs

Spreadsheets

Their approach

Manual data collection, stale by the time you finish

Fairview

Live data from every connected source, always current

vs

BI tools

Their approach

Powerful but require analysts, SQL, and weeks of setup

Fairview

Pre-built operating intelligence, ready in minutes

vs

Manual process

Their approach

Cobbling together updates from Slack, email, and meetings

Fairview

One unified view with next-best-action recommendations

How it works

Three steps to clarity

01

Connect

Link your revenue source (Shopify, Stripe), cost source (QuickBooks, Xero), and ad platforms (Google Ads, Meta Ads). Fairview pulls all three sides of the equation.

02

Model

Fairview allocates variable costs to revenue by SKU, channel, and campaign. COGS, shipping, ad spend, and other variable costs are subtracted to calculate contribution margin.

03

Surface

See contribution margin by every dimension that matters. Sort by profitability. Spot the products and channels eating your margin.

Who it's for

Built for operators

D2C Brand Operators

Know the real profit on every product and every channel. Contribution margin shows you what is left after all variable costs — not just gross margin.

Ecommerce Founders

Stop guessing which products are profitable. Fairview calculates contribution margin automatically from your existing data.

Finance Teams

Get contribution margin calculations without building a spreadsheet model. Fairview pulls COGS from your accounting tool and allocates costs to revenue automatically.

Pricing

Included in all plans

Contribution Margin Tracker is available on all plans. All plans include a 14-day free trial with no credit card required.

Starter

$149/mo

Growth

$349/mo

Scale

$699/mo

See full pricing details

Explore more

Related features

Margin Intelligence SKU Profitability Blended ROAS Dashboard

FAQ

Frequently asked questions

Contribution margin is revenue minus all variable costs — COGS, shipping, ad spend, payment processing fees, and other costs that scale with sales. It shows the profit that remains to cover fixed costs and generate net income.
Fairview pulls revenue from Shopify or Stripe, COGS from QuickBooks or Xero, and ad spend from connected ad platforms. It allocates these costs to revenue by SKU, channel, and campaign to calculate contribution margin at each level.
At minimum, one revenue source (Shopify or Stripe) and one cost source (QuickBooks or Xero). Ad platform connections (Google Ads, Meta Ads) are needed to include ad spend in the margin calculation.
Yes. Fairview tracks contribution margin trends by period — daily, weekly, monthly — so you can catch margin erosion early and act on it.
Margin Intelligence is the broader feature set for understanding profitability across your business. Contribution Margin Tracker is a focused view that calculates and displays contribution margin specifically — the profit after all variable costs.

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