Product

Blended ROAS Dashboard

True ad performance across every channel.

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Overview

What Blended ROAS Dashboard does and why it matters

Aggregates ad spend from Google Ads and Meta Ads alongside revenue from Shopify or Stripe to calculate blended ROAS across all paid channels. Shows true ad performance — not just platform-reported ROAS — by connecting spend to actual revenue and contribution margin.

Most operators spend hours each week collecting data from disconnected tools, building ad-hoc spreadsheets, and trying to reconcile conflicting numbers. Blended ROAS Dashboard eliminates that loop by pulling live data from your connected sources and surfacing the insights that drive decisions.

Whether you are a COO managing cross-functional operations, a founder wearing multiple hats, or a revenue leader tracking pipeline health, Blended ROAS Dashboard gives you one place to see what is making money, what is leaking margin, and what to do next.

What it does

Aggregates ad spend from Google Ads and Meta Ads alongside revenue from Shopify or Stripe to calculate blended ROAS across all paid channels. Shows true ad performance — not just platform-reported ROAS — by connecting spend to actual revenue and contribution margin.

01

See blended ROAS across Google Ads and Meta Ads in one view

02

Compare platform-reported ROAS to true ROAS after all costs

03

Identify which channels deliver profitable customers, not just conversions

04

Allocate ad budget based on contribution margin, not just revenue

How it compares

Why operators choose this over alternatives

vs

Spreadsheets

Their approach

Manual data collection, stale by the time you finish

Fairview

Live data from every connected source, always current

vs

BI tools

Their approach

Powerful but require analysts, SQL, and weeks of setup

Fairview

Pre-built operating intelligence, ready in minutes

vs

Manual process

Their approach

Cobbling together updates from Slack, email, and meetings

Fairview

One unified view with next-best-action recommendations

How it works

Three steps to clarity

01

Connect

Link your ad platforms (Google Ads, Meta Ads) and revenue source (Shopify, Stripe). Fairview pulls spend and revenue data from each.

02

Model

Fairview calculates blended ROAS by matching ad spend to actual revenue — not platform-reported conversions. Layer in COGS from QuickBooks or Xero for true profitability.

03

Surface

See ROAS by channel, by campaign, and by ad set. Compare blended ROAS to true ROAS. Spot the campaigns that generate revenue but destroy margin.

Who it's for

Built for operators

D2C Brand Operators

Stop relying on platform-reported ROAS. See your actual return on ad spend after COGS, shipping, and variable costs.

Ecommerce Founders

Know which channels are worth scaling and which are burning cash. Blended ROAS gives you the full picture.

Growth Marketers

Allocate budget to the channels that generate profitable customers, not just the ones that look good in the ad platform dashboard.

Pricing

Included in all plans

Blended ROAS Dashboard is available on all plans. All plans include a 14-day free trial with no credit card required.

Starter

$149/mo

Growth

$349/mo

Scale

$699/mo

See full pricing details

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Related features

Margin Intelligence Ad Spend Optimizer Contribution Margin Tracker

FAQ

Frequently asked questions

Blended ROAS is your total revenue divided by total ad spend across all channels. It strips out platform attribution bias and shows your true return on advertising investment.
Ad platforms (Google, Meta) count conversions using their own attribution models, which often double-count or over-attribute. Fairview calculates ROAS from actual revenue data in Shopify or Stripe, giving you the real number.
Yes. Fairview breaks down ROAS by channel, campaign, and ad set — so you can identify which specific campaigns are profitable and which are not.
At minimum, one ad platform (Google Ads or Meta Ads) and one revenue source (Shopify or Stripe). For true ROAS with cost data, add QuickBooks or Xero.
When connected to QuickBooks or Xero, Fairview layers in COGS and variable costs to show true ROAS — not just revenue-to-spend ratio but actual profit-to-spend ratio.

Ready to see your data clearly?

Stop reporting on last week.
Start acting on this week.

10 minutes to connect. No SQL. No engineering team. Your first dashboard is built automatically.

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