Industry

Fairview for Marketplace Sellers

Margin by channel and SKU — across every marketplace.

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Overview

Why Marketplace Sellers teams need operating intelligence

Margin by channel and SKU — across every marketplace. Marketplace sellers operate on thin margins that vary by platform, product, and fulfillment method. Fees, shipping costs, and return rates differ across every channel, but most sellers track profitability in aggregate — if they track it at all. The result is scaling products and channels that look busy but lose money.

Marketplace Sellers operators face a specific version of a universal problem: the data they need to make decisions lives in multiple disconnected tools. Revenue in one place, costs in another, pipeline in a third. By the time the numbers are assembled, the window for action has closed.

Fairview connects the tools Marketplace Sellers teams already use and surfaces the operating metrics that drive decisions — margin by channel, pipeline risk, forecast confidence, and specific next-best actions.

The problem

What Marketplace Sellers operators deal with

Selling on multiple marketplaces but profitability by channel is unknown

Marketplace fees, shipping, and returns erode margin in ways that are hard to track

Best-selling products may not be the most profitable products

Manual spreadsheet tracking lags weeks behind actual performance

The cost of the status quo

What happens without operating intelligence

20-30%

of top-selling products unprofitable after marketplace fees, shipping, and returns

2-4 wks

lag between manual spreadsheet updates and actual marketplace performance

15%+

margin erosion from return rates that go unmonitored at the product level

How Fairview helps

Features that matter

SKU Profitability

Contribution Margin Tracker

Operating Dashboard

Weekly Operating Report

How it works

Three steps to operating clarity for Marketplace Sellers

01

Connect your sales data

Link Shopify (as order management hub), Stripe, and QuickBooks or Xero. Fairview reads product, order, and cost data across your channels.

02

See margin by product and channel

SKU Profitability shows margin per product after fees, shipping, and variable costs. Contribution Margin Tracker breaks it down by channel.

03

Stop scaling unprofitable products

Operating Dashboard surfaces anomalies — margin drops, return rate spikes, cost increases. Automated Weekly Report replaces manual assembly.

Integrations

Connects to the tools you already use

ShopifyStripeQuickBooksXero

What operators say

"Our best-selling product on Amazon had a 40% return rate we never tracked at the SKU level. Fairview showed us it was our least profitable item. We fixed the listing and cut returns by half."

Priya Anand

Co-founder, Nomad Trail Co. (multi-marketplace outdoor gear seller)

Pricing

Plans for Marketplace Sellers teams

Starts at $149/mo. 14-day free trial, no credit card required.

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Explore more

Operating intelligence for other industries

Ecommerce Consumer Brands Wholesale

Get started

Ready to see what Fairview does for Marketplace Sellers?

Connect your Marketplace Sellers tools in under 10 minutes. See your operating view by Monday.

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FAQ

Frequently asked questions

Fairview currently connects to Shopify for e-commerce data. Marketplace-specific integrations (Amazon, eBay) are not yet available. Sellers using Shopify as their central order management system can track margin across channels.
When fees are tracked in your accounting tool (QuickBooks, Xero), Fairview includes them in margin calculations per product and channel.
Connect Shopify (for order data) and QuickBooks or Xero (for cost data including marketplace fees). Fairview calculates contribution margin by channel.
FBA fees tracked in your accounting tool are included in margin calculations. Direct Amazon integration is not yet available.

Ready to see your data clearly?

Stop reporting on last week.
Start acting on this week.

10 minutes to connect. No SQL. No engineering team. Your first dashboard is built automatically.

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