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Core Intelligence
Operating Dashboard
Real-time view of revenue, margin, and pipeline
Margin Intelligence
Know which channels and SKUs make money
Forecast Confidence Engine
Revenue forecasts you can actually trust
Advanced Analytics
Blended ROAS Dashboard
True return on ad spend across every channel
Cohort LTV Tracker
Lifetime value by acquisition cohort and channel
SKU Profitability
Profit and loss at the individual product level
More Features
Pipeline Health Monitor
Spot deal risks before they hit revenue
Weekly Operating Report
Auto-generated briefs for your Monday review
All 14 features
Featured
Data Connection Layer
Connect HubSpot, Stripe, Shopify and 10+ tools in minutes. No code, no CSV uploads.
Learn moreCRM
HubSpot
Sync CRM deals, contacts, and pipeline data
Salesforce
Pull opportunities, accounts, and forecasts
Pipedrive
Connect deals and activity data
Finance & Commerce
Stripe
Revenue, subscriptions, and payment data
Shopify
Orders, products, and store analytics
QuickBooks
P&L, expenses, and accounting data
Marketing
Google Ads
Campaign spend, clicks, and conversions
Meta Ads
Facebook and Instagram ad performance
All 14 integrations
5-minute setup
Connect your first data source
OAuth login, select metrics, and start seeing unified data. No CSV uploads or developer time.
See all integrationsIndustries
eCommerce
Unified margins, ROAS, and LTV for online stores
D2C Brands
True contribution margin across every channel
B2B SaaS
Pipeline-to-revenue visibility for operators
Use Cases
Find Profit Leaks
Spot hidden costs eating your margins
Weekly Operating Review
Run your Monday review in 15 minutes
Replace Manual Reporting
Eliminate 4-6 hours of spreadsheet work
More
True ROAS
Blended return on ad spend across all channels
Revenue Forecast
Data-backed forecasts your board trusts
All industries & use cases
Popular use case
Find Profit Leaks
Most operators discover 8-15% of revenue leaking through hidden costs within the first week.
See how it worksLearn
Blog
Operating insights for founders and COOs
Glossary
Key terms in operating intelligence
What is Operating Intelligence?
The category explained in plain English
Use Cases
Weekly Operating Review
Run your Monday review in 15 minutes
Replace Manual Reporting
Eliminate 4-6 hours of spreadsheet work
Margin Visibility
Know which channels and SKUs make money
New on the blog
How to run a Weekly Operating Review without 3 hours of prep
The exact process operators use to arrive briefed — without touching a spreadsheet.
Read the postIndustry
Subscription and product revenue — one operating view.
Overview
Subscription and product revenue — one operating view. Hybrid businesses running both subscription revenue and product sales face a unique operating challenge: margin calculations differ for each revenue stream, pipeline includes both SaaS deals and commerce forecasts, and board reporting requires manually combining data from Stripe, Shopify, and the CRM into a single coherent view.
SaaS + Commerce Hybrids operators face a specific version of a universal problem: the data they need to make decisions lives in multiple disconnected tools. Revenue in one place, costs in another, pipeline in a third. By the time the numbers are assembled, the window for action has closed.
Fairview connects the tools SaaS + Commerce Hybrids teams already use and surfaces the operating metrics that drive decisions — margin by channel, pipeline risk, forecast confidence, and specific next-best actions.
The problem
The cost of the status quo
8+ hrs
spent monthly combining Stripe, Shopify, and CRM data for board-level reporting
2x
the complexity of margin calculations when subscription and product costs differ
40%+
of hybrid businesses lack a unified forecast across both revenue streams
How Fairview helps
How it works
Link Stripe (subscriptions), Shopify (products), your CRM, and QuickBooks or Xero. Fairview reads both revenue models and their associated costs.
Operating Dashboard combines subscription MRR with product revenue. Margin Intelligence calculates contribution margin across both streams.
Forecast Confidence Engine generates unified projections. Weekly Operating Report covers both business models in one document.
Integrations
What operators say
"Board prep used to be a nightmare — patching together Stripe MRR with Shopify product revenue and CRM pipeline. Fairview gives us one number, one view, one report. It saved our ops team a full day every month."
Elena Vasquez
COO, Fitwell (SaaS platform + supplement D2C, Series A)
Pricing
Starts at $149/mo. 14-day free trial, no credit card required.
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Get started
Connect your SaaS + Commerce Hybrids tools in under 10 minutes. See your operating view by Monday.
FAQ
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10 minutes to connect. No SQL. No engineering team. Your first dashboard is built automatically.
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