Industry

Fairview for Health & Wellness Brands

Know which products and channels drive profitable growth.

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Overview

Why Health & Wellness Brands teams need operating intelligence

Know which products and channels drive profitable growth. Health and wellness brands carry large catalogs of consumable products where repeat purchase rates determine long-term profitability. But most brands track revenue by product without subtracting COGS, shipping, and compliance costs at the SKU level — and acquisition channel LTV stays fragmented across tools.

Health & Wellness Brands operators face a specific version of a universal problem: the data they need to make decisions lives in multiple disconnected tools. Revenue in one place, costs in another, pipeline in a third. By the time the numbers are assembled, the window for action has closed.

Fairview connects the tools Health & Wellness Brands teams already use and surfaces the operating metrics that drive decisions — margin by channel, pipeline risk, forecast confidence, and specific next-best actions.

The problem

What Health & Wellness Brands operators deal with

High SKU count makes product-level profitability impossible to track manually

Subscription and one-time purchase margins differ but are not tracked separately

Customer acquisition costs are rising and LTV is spread across tools

Regulatory and compliance costs are not allocated to products in margin calculations

The cost of the status quo

What happens without operating intelligence

25%+

of high-SKU-count catalogs contain products that lose money after all costs

2.5x

LTV difference between customers acquired through the best and worst channels

6+ wks

before declining repeat purchase rates are detected without automated cohort tracking

How Fairview helps

Features that matter

SKU Profitability

Cohort LTV Tracker

Repeat Purchase Dashboard

Contribution Margin Tracker

How it works

Three steps to operating clarity for Health & Wellness Brands

01

Connect your wellness brand tools

Link Shopify, Stripe, Google Ads, Meta Ads, and QuickBooks. Fairview reads product, order, ad spend, and cost data automatically.

02

See SKU margin and LTV by channel

SKU Profitability shows margin by product. Cohort LTV Tracker shows which channels produce repeat customers — not just first-order converters.

03

Invest in what lasts

Repeat Purchase Dashboard tracks retention by cohort and product. Budget decisions shift from first-order ROAS to lifetime value per channel.

Integrations

Connects to the tools you already use

ShopifyStripeGoogle AdsMeta AdsQuickBooks

What operators say

"We had 200 supplement SKUs and thought our protein line was our best performer. Fairview showed that after shipping and returns, our collagen products had 3x the margin. We restructured our entire promotion calendar."

Danielle Ortiz

VP of Growth, Bloom & Root Nutrition (D2C supplements, 8-figure revenue)

Pricing

Plans for Health & Wellness Brands teams

Starts at $149/mo. 14-day free trial, no credit card required.

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Explore more

Operating intelligence for other industries

D2C Brands Consumer Brands Ecommerce

Get started

Ready to see what Fairview does for Health & Wellness Brands?

Connect your Health & Wellness Brands tools in under 10 minutes. See your operating view by Monday.

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FAQ

Frequently asked questions

Yes. Fairview pulls your full product catalog from Shopify and calculates margin at the individual SKU level regardless of catalog size.
Yes. Fairview separates subscription revenue (Stripe) from one-time purchases (Shopify) for margin analysis by revenue type.
Yes. The Repeat Purchase Dashboard shows repurchase rates by cohort, channel, and product — critical for health and wellness brands with consumable products.
When influencer traffic is tagged with UTMs, Fairview attributes orders to that channel and tracks LTV by cohort.

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