Fairview Commerce

Know which products and channels actually make money.

Fairview Commerce connects your Shopify, ad platforms, and finance tools into one profit view. See true ROAS, contribution margin by SKU, and customer LTV — without spreadsheets or a data team.

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True ROAS

From day one

By SKU

Margin visibility

LTV

By cohort

<10 min

Setup time

The D2C problem

Revenue is up. Profit is... somewhere.

Revenue dashboards lie

Shopify shows gross revenue. It does not show COGS, ad spend, shipping costs, or returns. A $500K month could be a $40K profit month — or a loss.

Ad platforms overcount

Google and Meta both claim credit for the same conversion. Without blended ROAS, you are double-counting revenue and overspending on the wrong channel.

COGS aren't connected

Product costs live in QuickBooks. Orders live in Shopify. Ad spend lives in Google and Meta. No single tool connects them into one margin view.

LTV is a guess

Most D2C brands quote a lifetime value number they built in a spreadsheet once. Without cohort tracking, you do not know which customers actually come back.

Commerce features

Profit clarity for every product, channel, and cohort.

Six capabilities that turn fragmented e-commerce data into decisive action.

Blended ROAS Dashboard

Pulls spend from Google Ads and Meta Ads, matches it to Shopify revenue, and shows true blended ROAS — not the inflated number each platform reports.

One number. No double-counting.

Contribution Margin Tracker

Connects Shopify revenue to QuickBooks or Xero cost data. Shows contribution margin by channel, campaign, and product line — not just gross revenue.

Profit by channel, not just revenue.

Cohort LTV Tracker

Tracks customer lifetime value by acquisition cohort. See which months, channels, and campaigns produce customers who actually come back and buy again.

LTV by cohort, not a single average.

SKU Profitability

Fairview connects to Shopify and pulls order data by SKU, then matches it with cost data from QuickBooks or Xero. See profit per product — not just revenue per product.

Kill the SKUs that lose money.

Coming soon

Ad Spend Optimizer

Recommends budget reallocation across Google and Meta based on true contribution margin — not platform-reported ROAS. Shift spend to the channels that generate actual profit.

Spend where profit is highest.

Coming soon

Repeat Purchase Dashboard

Tracks repeat purchase rates by product, channel, and cohort. See which acquisition channels bring one-time buyers vs. loyal customers who drive long-term profit.

Retention by channel and product.

How it works

From scattered data to profit clarity in three steps.

1

Connect your stack

Link Shopify, Google Ads, Meta Ads, Stripe, and QuickBooks or Xero. OAuth setup — live in under 10 minutes, no engineering required.

2

See true profit

Fairview normalizes revenue, cost, and ad spend data into one view. See blended ROAS, contribution margin by SKU, and LTV by cohort — automatically.

3

Act on margin insights

Fairview surfaces named recommendations: cut spend on low-margin channels, double down on high-LTV cohorts, and kill the SKUs that lose money.

Integrations

Connects to the tools D2C brands already use.

Native OAuth connections. No data warehouse. No SQL. Live in minutes.

Shopify

Shopify

Orders, SKUs, LTV

Google Ads

Google Ads

Spend, ROAS

Meta Ads

Meta Ads

Spend, attribution

Stripe

Stripe

Revenue, refunds

QuickBooks

QuickBooks

COGS, expenses

VIEW ALL INTEGRATIONS

Who it's for

Built for operators who run on margin, not vanity metrics.

D2C Founders

$1M-$20M revenue

You built the brand, but you are spending Monday mornings in spreadsheets trying to figure out which products and channels are actually profitable. Fairview replaces the spreadsheet.

Head of Growth

Owns CAC, ROAS, LTV

You report on customer acquisition cost, but your CAC number does not include COGS or shipping. Fairview connects the full cost picture so your ROAS reflects reality.

Media Buyers

Managing Google + Meta spend

You optimize campaigns inside ad platforms, but platform ROAS is inflated. Fairview shows blended ROAS with real revenue and cost data so you can allocate budget to the channels that generate actual profit.

Commerce vs. Revenue Intelligence

Fairview Commerce is built for D2C and e-commerce operators who need profit visibility across products, channels, and customer cohorts. If you run a B2B revenue team and need pipeline health, forecast confidence, and deal-level insights, Fairview Revenue is the better fit.

SEE FAIRVIEW REVENUE

FAQ

Frequently asked questions

What data sources does Fairview Commerce connect to?

Fairview Commerce connects to Shopify for order and SKU data, Google Ads and Meta Ads for ad spend, Stripe for payment data, and QuickBooks or Xero for cost data. All connections use native OAuth and are live in under 10 minutes.

How is blended ROAS different from platform ROAS?

Platform ROAS is reported by Google or Meta individually, and both platforms claim credit for overlapping conversions. Blended ROAS uses actual Shopify revenue and total ad spend across all channels to calculate one true return on ad spend number.

Do I need a data team to use Fairview Commerce?

No. Fairview connects via OAuth — no SQL, no data warehouse, no engineering team. The setup is guided, and the first integration is typically live in under 10 minutes.

How does Fairview calculate contribution margin?

Fairview pulls revenue data from Shopify and Stripe, cost data from QuickBooks or Xero, and ad spend from Google Ads and Meta Ads. It applies attribution logic to allocate spend to revenue by channel, then shows profit per campaign, per channel, and per SKU.

Can I use Fairview Commerce if I don't use Shopify?

Shopify is the primary e-commerce integration today. WooCommerce support is planned. If you use Stripe for payment processing without Shopify, Fairview can still connect your revenue and cost data for margin analysis — though SKU-level detail requires Shopify.

Is there a free trial?

Yes. Fairview offers a 14-day free trial with no credit card required. Connect your data sources, see your true profit numbers, and decide if it fits your workflow.

Ready to see your data clearly?

Stop reporting on last week.
Start acting on this week.

10 minutes to connect. No SQL. No engineering team. Your first dashboard is built automatically.

See your data in Fairview Start 14-day free trial

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