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    <loc>https://getfairview.com/glossary/basket-size</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/bessemer-efficiency-score</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/blended-cac</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/blended-roas</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/bottom-up-forecast</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/budget-vs-actuals</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/burn-multiple</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/burn-rate</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/business-intelligence</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cac</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cac-payback-period</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/capacity-planning</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/carr</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cash-conversion-cycle</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cash-runway</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cdc-change-data-capture</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/channel-mix</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/churn-rate</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/closed-lost-analysis</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/closed-won-analysis</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cogs</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cohort-analysis</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cohort-ltv</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/commit-forecast</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/competitive-loss</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/connected-data</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/contraction-revenue</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/contribution-margin</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/contribution-margin-1</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/contribution-margin-3</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/conversion-lift</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cost-of-customer</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cost-per-qualified-lead</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cost-to-acquire</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cost-to-retain</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cost-to-serve</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cpc</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cpl</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cpm</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/crm-hygiene</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/cross-sell-revenue</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/crr</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/ctr</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/customer-acquisition-mix</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/customer-lifetime-value</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/d2c-unit-economics</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/data-catalog</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/data-governance</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/data-lake</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/data-lakehouse</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/data-lineage</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/data-mart</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/data-normalization</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/data-product</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/data-warehouse</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/deal-slippage</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/deal-velocity</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/dimension-table</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/dimensional-modeling</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/dio</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/discovery-call</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/dollar-churn</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/downgrade-revenue</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/dpo</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/dso</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/dtc</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/ebitda</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/ebitda-margin</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/efficiency-score</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/elt</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/embedded-analytics</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/etl</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/expansion-revenue</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/fact-table</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/first-order-profitability</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/first-touch-attribution</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/fixed-cost</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/forecast-accuracy</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/forecast-bias</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/forecast-confidence</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/fully-allocated-cost</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/fully-loaded-cac</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/geo-lift-test</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/gmroi</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/gmv</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/gross-burn</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/gross-churn</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/gross-margin</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/gross-profit</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/gross-sales</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/growth-efficiency</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/grr</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/headless-bi</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/holdout-test</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/ideal-customer-profile</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/incremental-roas</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/incrementality</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/inventory-days-on-hand</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/inventory-turnover</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/kpi-dashboard</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/landed-cogs</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/last-touch-attribution</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/lead-to-opportunity-rate</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/logo-churn</loc>
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  <url>
    <loc>https://getfairview.com/glossary/logo-retention</loc>
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    <loc>https://getfairview.com/glossary/loss-rate</loc>
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  <url>
    <loc>https://getfairview.com/glossary/ltv</loc>
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  <url>
    <loc>https://getfairview.com/glossary/ltv-cac-ratio</loc>
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  <url>
    <loc>https://getfairview.com/glossary/ltv-payback</loc>
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  <url>
    <loc>https://getfairview.com/glossary/magic-number</loc>
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  <url>
    <loc>https://getfairview.com/glossary/mape</loc>
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  <url>
    <loc>https://getfairview.com/glossary/margin-compression</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/margin-intelligence</loc>
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  <url>
    <loc>https://getfairview.com/glossary/markdown-rate</loc>
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    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://getfairview.com/glossary/marketing-attribution</loc>
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  <url>
    <loc>https://getfairview.com/glossary/marketing-mix-modeling</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/marketing-sourced-pipeline</loc>
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  <url>
    <loc>https://getfairview.com/glossary/meddic</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/media-mix-modeling</loc>
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  <url>
    <loc>https://getfairview.com/glossary/mer</loc>
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  <url>
    <loc>https://getfairview.com/glossary/metric-layer</loc>
    <lastmod>2026-05-11</lastmod>
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  <url>
    <loc>https://getfairview.com/glossary/metric-store</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
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  <url>
    <loc>https://getfairview.com/glossary/mql</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
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  <url>
    <loc>https://getfairview.com/glossary/mrr</loc>
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    <priority>0.6</priority>
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  <url>
    <loc>https://getfairview.com/glossary/multi-threading</loc>
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    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/multi-touch-attribution</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/ncac</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
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  <url>
    <loc>https://getfairview.com/glossary/ndr</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
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  <url>
    <loc>https://getfairview.com/glossary/net-burn</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/net-churn</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/net-income</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/net-margin</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/net-revenue</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/net-revenue-retention</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/net-sales</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/new-customer-roas</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/next-best-action</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/north-star-metric</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/nrr</loc>
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  <url>
    <loc>https://getfairview.com/glossary/operating-cadence</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/operating-dashboard</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/operating-income</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/operating-intelligence</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/operating-intelligence-platform</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/operating-margin</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/opportunity-to-close-rate</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/overhead-allocation</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/paid-cac</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/partner-sourced-pipeline</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/payback-on-customer</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/pipeline-build</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/pipeline-conversion</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/pipeline-coverage-ratio</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/pipeline-generation</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/pipeline-health</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/pipeline-hygiene</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/pipeline-velocity</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/pql-product-qualified-lead</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/product-led-growth</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/profit-intelligence</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/profit-leak</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/quick-ratio</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/quota-attainment</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/quota-capacity</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/refund-rate</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/rep-productivity</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/repeat-purchase-rate</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/repurchase-rate</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/return-margin-impact</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/return-rate</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/returning-customer-roas</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/revenue</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/revenue-attribution</loc>
    <lastmod>2026-05-11</lastmod>
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    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://getfairview.com/glossary/revenue-intelligence</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/revenue-leakage</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/revenue-operations</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/revenue-per-rep</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/revenue-retention</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/reverse-etl</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/revops</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/roas</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/rule-of-40</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/rule-of-x</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/runway</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/sal-sales-accepted-lead</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
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    <loc>https://getfairview.com/glossary/sales-cycle-length</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/sales-forecast</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/sales-productivity</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/sales-quota</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/sales-sourced-pipeline</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/sales-velocity</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/self-serve-analytics</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/sell-through-rate</loc>
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  </url>
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    <loc>https://getfairview.com/glossary/semantic-layer</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/semi-variable-cost</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/sku-level-profitability</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/sku-margin</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/snowflake-schema</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/sql</loc>
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  </url>
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    <loc>https://getfairview.com/glossary/stage-conversion-rate</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/star-schema</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/stockout-rate</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/subscriber-churn-dtc</loc>
    <lastmod>2026-05-11</lastmod>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/subscription-churn</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/subscription-revenue</loc>
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  </url>
  <url>
    <loc>https://getfairview.com/glossary/tacos</loc>
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